Mobile Ad Revenue Is Exploding, But Still Pretty T…
Mobile Ad Revenue Is Exploding, But Still Pretty Tiny Overall: buff.ly/1hPApjn
Author: Copenhagen INK
Facebook Puts Marketing Objectives at the Center o…
Facebook Puts Marketing Objectives at the Center of Ad Buying and Reporting lnkd.in/b7wCqgb
Social Media Marketing: The ROI is Not MIA
What is the true value of social media marketing? Ask anyone who knows what they’re doing and how to make the most of today’s leading...
Netflix Wins Reddit, Thanks to Awesome Customer Rep Cpt. Mike
Earlier today, reddit user tonypotenza posted an incredible exchange between a Netflix representative and a customer with an issue. The exchange was a playful dialog around...
Here’s What Happened in Mobile Marketing This Week
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. IAB: Mobile Advertising...
Alibaba’s $206M Stake In ShopRunner Will Help It Challenge Amazon
Alibaba Group, the Chinese equivalent of Amazon, has invested $206 million in ShopRunner, a member-only subscription ecommerce platform connecting consumers to hundreds of retail brands...
Crimtan Integrates with New RTB Connectivity Solution, the BidSwitch
Multiple new inventory sources made available through a single integration with IPONWEB’s new RTB infrastructure play. London – UK digital advertising technology company, Crimtan (www.crimtan.com),...
Digital Advertising Veteran Clark Kokich Joins Marchex as Chief Strategy Officer to Help Accelerate Company’s Mobile Advertising Leadership and Customer Development
SEATTLE – Marchex, Inc. (NASDAQ:MCHX), a leader in mobile performance advertising, announced that Clark Kokich, advertising technology expert and digital marketing thought leader, has joined the...
Hulu CEO Pick Said to Be Fox Exec Experienced in Negotiating With Pay-TV Services
Hulu, the video streaming service controlled by Walt Disney Co. and 21st Century Fox. is close to naming Fox executive Mike Hopkins as its CEO,...
Amazon Is Courting YouTube Networks for Short-Video Push
Not content to contend only with Netflix and Hulu for long-form video content like movies and TV shows, Amazon is exploring a push into the...
Catalina Modularizes Its Personalized Mobile Platf…
Catalina Modularizes Its Personalized Mobile Platform for CPG Retailers: buff.ly/18U5512
How Startups Are Disrupting Packaged Goods’ Kings…
How Startups Are Disrupting Packaged Goods’ Kings of Scale: buff.ly/GOHiX0
An Outsider’s Perspective On Where Data, Technology, Media And Analytics Intersect
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Ozy: A Bet On Serious Journalism for Millennials
Silicon Valley has been at the forefront of technological advancement for 70 years, but one industry that it hasn’t improved is journalism. Carlos Watson wants...
Comic: Cross-Device Identification
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
