MMW Op-Ed: Extend Your Showroom with the Mobile Home Screen
The following is a guest contributed post from Jon Jackson, CEO of Mobile Posse. When a customer leaves the wireless store with their new smartphone...
Author: Copenhagen INK
VCs Talk Location-Based Services And Why It’s Hard To Invest In Hyperlocal Startups
Location-based startups that allow advertisers to personalize their offers and provide other customized services are quickly becoming a highly lucrative space. Google recently bought Waze,...
Aggregate Knowledge Joins AWS Partner Network to Deliver Ad Tech Intelligence to Marketers and Data Analysts
SAN MATEO, CA – Aggregate Knowledge (AK), a media intelligence company that brings an exact science to the art of media buying, today announced its membership in the Amazon Web...
Great Scott! Live Tweeting “Back to the Future” for a Cause
Marty McFly is not due to arrive in the future until October 2015, but it appears he and his friends have shown up a little...
Videology Analysis Substantiates Digital Video Advertising’s Ability to Drive Auto Sales for Dealers
Viewers exposed to geographically targeted video campaigns showed a 50-60% higher propensity on average to purchase the advertised auto brand versus a control group New...
Google Cranks Up Ads In Search As Keyword Prices Decline
It may have been easy to overlook how crowded with ads Google’s search results pages have become over the last couple years. But it’s hard...
BMO’s Salmon On ‘Social TV,’ The IPO Market And More
Dan Salmon is an equity research analyst at BMO Capital Markets and covers advertising and marketing services. He recently released a new research report on...
Microsoft Taps ‘Super Bowl King’ Bryan Buckley For First Xbox One Ads
Here come the Xbox One ads. In preparation for its Nov. 22 launch, the Xbox One is set to air “Invitation,” a big-budget TV spot...
Adiant Acquires Marchex Pay-Per-Click Site Specific Assets and IndustryBrains Brand
Creates Web’s Largest Ultra-Premium Content-Style Ad Platform NEW YORK – Adiant, owner of the largest content-style ad platform on the web, announced Adiant’s July acquisition of...
Google Web Designer beta now available: Build beau…
Google Web Designer beta now available: Build beautiful HTML5 creative with ease. buff.ly/HiwOzA
CPG Brands Struggle To Engage Online Audiences: ht…
CPG Brands Struggle To Engage Online Audiences: buff.ly/1c1YqCq
‘Digital is key to brand building’: http://t.co/yi…
‘Digital is key to brand building’: buff.ly/Hiw7Gp
Programmatic Direct Isn’t Just About Efficiency
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
“Mobile is going to have a bigger impact than the…
“Mobile is going to have a bigger impact than the Internet,” Unilever CMO Keith Weed talks new the power of mobile: buff.ly/HivVac
Can Oliver Stone (?!) Convince Americans to Protest Against the NSA?
The Electronic Frontier Foundation, a nonprofit San Francisco-based organization that works to “defend your rights in the digital world,” has released “Stop Watching Us: The...
Twitter Seeks $1.4 Billion in Biggest Web IPO Since Facebook
Twitter is seeking as much as $1.4 billion in the largest Internet initial public offering since Facebook, betting it can convince investors of its ability...
