Retailers Go All In on Mobile, Online Marketing for 2013 Holidays
Retailers are ramping up their ad spending in time for the holidays and it will soon be apparent. In fact, ad spending on mobile is...
Author: Copenhagen INK
Five Reasons Men’s Magazines Had a Very Good 2013
For men’s magazines, 2013 was a very good year. Ad pages across the category swelled 13% compared with last year, according to Media Industry Newsletter,...
Taking A Data-Driven, Cross-Device Approach to Black Friday, Cyber Monday
With holiday sales forecasted to hit $78.7 billion this year — a 15% increase from 2012, according to Forrester Research — it’s no surprise retail...
iPad in Business – The Procter & Gamble Compan…
iPad in Business – The Procter & Gamble Company buff.ly/IhXVKX
VigLink Exchange Opens Up Competition For Affiliate Marketing Clicks
Nearly six months ago, affiliate marketing specialist VigLink sought to redefine the way businesses pay publishers for in-content links by launching an exchange product to...
Infographic: What Is The Nofollow Tag; When &…
Infographic: What Is The Nofollow Tag; When & How To Use It buff.ly/18n108U
Multiscreen Campaign Importance Rises With Smart D…
Multiscreen Campaign Importance Rises With Smart Device Use buff.ly/18n0CHr
Tag Management’s Role In A Data-Driven Future
Traffic accidents are more orderly than the backend of most websites. At any given moment, a multitude of information fires off a page — information...
‘The Data Ownership Problem: Why Brands Need to Understand Who is Really Benefiting From Their data’, by Mark Connolly, Managing Director EU & APAC, AudienceScience
There is so much emphasis on customer data at the moment. In the search for a competitive edge, marketers are focused on gaining the most...
In the Eye of the Beholder: Digital Behaviors of B…
In the Eye of the Beholder: Digital Behaviors of Beauty Shoppers buff.ly/1aUuIzL
Digital Media Vets Ponder the Future
The only one telling the truth about the future of media is the one who professes to have no idea. That’s because things change too...
MediaMath, Once A DSP, Sees Clients Are Responding…
MediaMath, Once A DSP, Sees Clients Are Responding More To ‘Marketing OS’ buff.ly/1aUqV5l
