The Cross-Device Question: BlueKai
BlueKai CEO Omar Tawakol discusses what his company offers in terms of linking consumers across devices. This is a continuation of a series that previously...
Author: Copenhagen INK
The Weekly Digital Marketing Update @ Copenhagen INK (17-02-2014)
Asia Digital Marketing News Kay Jewelers’ Hashtag #ekbkw Was Asking For It Confessions of Big Brand Social Media Managers Registration Still Open for mobileStorm’s Casino...
Mobile DMP: Dead At Design Time
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Microsoft Strikes An Upfront Deal; HasOffers Asks Forgiveness
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Let Them Buy Video Microsoft has provided a “cross-screen” video upfront deal, of sorts,...
The Cross-Device Question: [x+1]
At Industry Preview 2014, AdExchanger sat down with four CEOs heading companies that fielded strong data-management platform (DMP) offerings. One area of traditional weakness for...
Marie Claire Goes Low-Budget with Live Valentine’s Day Game Show
Marie Claire is a highly polished magazine; its recent foray into digital video was not. The Hearst-owned title live-streamed its first dating show “The Love...
Agency Q4: IPG Places Hopes In Digital Services, Publicis-Omnicom Merger Might Be Delayed Until Q3
Investing in new and existing creative and digital talent in 2014 will be a key development pillar for Interpublic Group (IPG), the holding company said...
Microsoft Injects More Transparency Into Ad Exchange, Stops Short Of Including Audience Targeting
Microsoft is providing more transparency into the inventory on the Microsoft Advertising Exchange. The inventory on the Exchange was previously sold in a “blind” manner...
Acxiom Audience Operating System™ Builds Momentum, Adds New Features
Marquee partnerships accelerate; accolades continue Acxiom® (Nasdaq: ACXM ), the leading enterprise data, analytics and data-driven platform solutions company, announced the addition of several new...
Kay Jewelers’ Hashtag #ekbkw Was Asking For It
Silly, silly Kay Jewelers. Doesn’t it know that creating a branded hashtag, especially one that isn’t even a word or phrase, is just asking to...
Why Alex And Ani Goes Best Of Breed
The typical Alex and Ani customer doesn’t just buy one bangle – she buys repeatedly and pairs them. It’s a style that reflects the jewelry...
Criteo Q4: Mobile, Mid-market and China On The Mind
French retargeting company Criteo closed Q4 with revenues of €135.9 million, up 57% from the €86.6 million recorded for the fourth quarter one year prior....
How Apple Burned The Ad Industry Again
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Integral Ad Science Acquires Mobile Analytics Company Simplytics
Introduces Ad Verification and Viewability Across All Digital Channels, Including In-App and Mobile Web New York, NY – Integral Ad Science, the leading global provider of actionable...
AdMonsters Publisher Forum XXXVI
Location: Charleston, S.C. Sunday, August 23, 2015 – Wednesday, August 26, 2015 Via Admonsters
Native for advertisers: five key considerations
Strike a balance The key to effective content marketing is to strike the right balance between brand messaging and content. To be effective, content must...
