Conversant As Takeover Target; Millennial Expands Exchange
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Takeover Target An article in Bloomberg explores the possibilities that ad tech firm Conversant...
Author: Copenhagen INK
Advertisers Ramp Up Performance-Based Mobile Advertising
Just in time for Mobile World Congress this week in Barcelona, Spain, the mobile advertising experts at MassiveImpact have published a new report that highlights...
eXelate Expands in Israel, Following Year of Company Milestones Including 50% Growth
Recently Named to Deloitte Technology’s Fast 500 and Forbes Most Promising Companies, Company Plans to Grow Israel Team by 30 Percent in 2014 TEL AVIV,...
45% of companies say content marketing is ‘highly…
45% of companies say content marketing is ‘highly integrated’ with their SEO strategy buff.ly/1gyGD7B
WPP Takes Stake In Commerce Startup eCommera
WPP is taking a stake London-based commerce startup eCommera, which is also working with the holding company’s clients such as cosmetics maker Clarins and luxury...
How Video Becomes the Champion of Mobile Revenue
Like a leaky faucet drip-drip-dripping into a steel sink, mobile has long been that nagging concern keeping publishers up at night. The amount of inventory...
The Weekly Digital Marketing Update @ Copenhagen INK (24-02-2014)
Asia Digital Marketing News SMS and Social Media are The Peanut Butter and Jelly of Modern Mobile Marketing What’s the biggest threat to the agency...
Liberté! Publicis ditches Lotus Notes
It’s official: Publicis Groupe is ditching Lotus Notes. The long ad agency email nightmare is over. The holding company’s staffers collectively sighed in relief this...
Oracle Buying BlueKai?; Amazon Speaks
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Report: Oracle Adds BlueKai Business Insider reports that BlueKai may be getting acquired by...
Measure The Speed Of Your Data
Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
After Facebook Snub, A Scramble For HasOffers’ Clients
Competitors are jockeying to capture customers from HasOffers and Kontagent in the wake of Facebook’s decision to drop the two companies from its mobile measurement...
Wine Enthusiast Cracks Down On Cross-Channel Waste With Convertro
Despite Wine Enthusiast’s history marketing through direct mail, the purveyor of accessories and storage for wine connoisseurs is pushing into digital channels to complement its...
More Acquisition Buzz In Millennial Media’s Future
Millennial Media is at a crossroads. With a new CEO and recent acquisition, the Baltimore company has made several moves to strengthen its position in...
How WhatsApp Will Provide a Trove of New Data for Facebook
Facebook’s revenue streams, in part, are reliant on the massive storehouse of data it harvests on its users around the globe. But not WhatsApp, Facebook’s...
