Rubicon Project hits NYSE; Wall St appears positive on ad tech
Another ad tech IPO was put to test on Wall Street when The Rubicon Project rang the opening bell of the New York Stock Exchange (NYSE)...
Author: Copenhagen INK
Kronenbourg 1664’s work-life balance pitch to Hong Kong
Kronenbourg 1664 is looking to champion the concept of work-life balance in Hong Kong, through insight into the French lifestyle the brand offers. Ogilvy Public...
IPG Mediabrands AU partners with specialists for programmatic in OOH
Australia’s out-of-home (OOH) advertising industry is about to experience its first brush with programmatic buying in an Australian media-first created by a small consortium of...
amaysim names PHD Australia its media agency partner
amaysim, Australia’s low cost mobile service provider, has awarded PHD its media mandate following a competitive review process. The appointment will see PHD look after...
Time is running out, start the GST journey now
Too much focus on getting finance ready, leaving out IT Via DNA
Burufly hits 1mil users, eyes mobile push
Having hit one million registered users and over 600,000 monthly visitors, Indonesian-based startup Burufly is celebrating with a contest. Gabey Goh speaks to the founder...
Programmatic Buying Still a Mystery to Most Market…
Programmatic Buying Still a Mystery to Most Marketers: ANA buff.ly/1pNQNEX
Mindshare Singapore launches content arm, traditio…
Mindshare Singapore launches content arm, traditional media ‘no longer enough’ – Mumbrella Asia buff.ly/1pLyQqC
What YouTube’s new ad formats mean for brands
Google is wisely moving to improve its online video offer in face of increased competition from nearly everyone, particularly Facebook’s new online video product. The...
Will Twitter Ignite The App Install Wars?
Mobile app install ads have proven to be lucrative for Facebook, and sources say Twitter is close to releasing its own version of such ads...
A look inside publishers’ content studios
With digital ad rates tugging revenue downwards, many publishers have turned to content studios to pick up the slack. The studios, which publishers use to...
Debunking the Mobile Exchange Myth
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
ComScore’s Global Reach, Eat24 Fooled The Press
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. ComScore’s Global Metrics ComScore released Tuesday a new audience metric designed to measure global...
10 startup funding rounds in Asia last week (March…
10 startup funding rounds in Asia last week (March 31 2014) buff.ly/1pHa0tK
Kantar, SecondSync… Why measurement is key to Twitter
Twitter is working aggressively to make a place for itself as the dominant second platform with television viewing. While many recognise that Twitter has successfully...
Data pick of the day: Exclusive content leads to brand advocacy
As online creativity and marketing become more sophisticated, there is more evidence coming through on consumers’ willingness to like, share and promote a branded activity...
