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Author: Copenhagen INK
Slingshot™: How It Works : The Coca-Cola Company h…
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NewFronts Begin: New York Times Pitches a Surge of Digital Video
The New York Times has bolstered its digital-video lineup with a slate of shows starring its editors and columnists as well as the series “Verbatim,”...
Launch of MaGIC ignites slew of partnerships
The Malaysian Global Innovation and Creativity Centre (MaGIC) in Cyberjaya was officially launched with much fanfare on April 27, serving as a strong signal of...
DiGi subscriber base slips, telco expects to regain traction
DiGi expects its subscriber growth to regain traction in the remaining quarters of 2014. This came after the company recorded a marginal (quarter-on-quarter) decline in...
Path Finally Closes That Elusive Series C http://…
Path Finally Closes That Elusive Series C buff.ly/1hxCdBa
Comparing the manifestos of prominent journalist-brands
The current trend of prominent journalists launching new ventures has come with a sub-trend of its own: the impulse to explain themselves. Hence the flowering of a...
How to boost mobile ROI through smart mobile site design
Given audience media behaviour today, various experts reiterate the importance of a site that is optimised for mobile. Yet some of the biggest brands are...
#sowhoknew: The 8th Deadly Sin on Facebook
I really don’t care what type of dog you think you are. Or the country you say you should be from. Or the colour that...
Data pick of the day: 24% teens investigate products via mobile
Across most of the top 10 channels, teens are typically a little less engaged than the wider internet population – a result of this audience...
Week in Review: Diversity our strength, contradiction our weakness
MaGIC finally launches officially this weekend, in time for US President Obama’s visit, which makes A. Asohan muse about what’s wrong — and right —...
Rocket Fuel Stock Hits All-Time Low In Wake Of Insider Trades
Rocket Fuel’s stock closed at $31.04 Friday, near its lowest point since the ad tech company went public six months ago. The sell-off comes after a...
Q1 Roundup: Digital Media Strength Propels Agencies
With the Omnicom-Publicis merger now in some doubt, WPP Group retains a glimmer of hope that it could remain the world’s largest agency holding company...
Former Gaming Company RockYou Rocks Out As An In-Game Video Ad Network
RockYou is clawing its way back. The 8-year-old company, which once produced social games, was one of the first MySpace and Facebook third-party app developers...
Video Ad Server Says 11% Of Its Ads Are Shown To Bots
There are those within the digital advertising industry who argue its fraud problem attracts undue attention. Advances in the measurement of viewable impressions and attribution...
MMA Shares Results of First Ever Mobile Video Benchmark Study
On Thursday, the Mobile Marketing Association shared rge results of its first-ever Mobile Video Benchmark Study. The study, commissioned by the MMA, and its Mobile...
