Xapp Media Takes A Stab At Interactive Audio Ads
Audio advertisements have been largely one-sided: The advertiser speaks and consumers listen. Startup Xapp Media wants to change that with interactive audio ads. Through an...
Author: Copenhagen INK
L.A. Times Site Goes Mobile-First
The Los Angeles Times is introducing a redesign tonight that moves the 132-year-old newspaper closer to the vanguard of mobile-first web design, with a look...
At NewFronts, Time Inc. And Others Embrace TV-Equivalent Measurement
At its NewFront event last week, Time Inc. unveiled partnerships with Nielsen and comScore’s cross-platform measurement solutions to simplify the digital ad-buying process. TV-online audience...
Facebook Beefs Up Video Metrics
Facebook is rolling out additional video metrics such as unique video views, the average duration of the video view and audience retention over the coming...
Survey: 62 percent can’t recall anything from nati…
Survey: 62 percent can’t recall anything from native ads buff.ly/1j06KJ3
The cloud is an inevitable force: Amazon Web Services
In an exclusive interview, Amazon Web Services CTO Werner Vogels tells Edwin Yapp that cloud computing is an undeniable and unstoppable force driven by the competitive...
Anaplan set to shake up Malaysian ERP market
Company believes time is right to tap on market demand for more agile ERP solution Via DNA
How Hearst uses Pinterest to boost traffic http://…
How Hearst uses Pinterest to boost traffic buff.ly/1rTpuub
The Ultimate Guide to Using Tags and Hashtags Effe…
The Ultimate Guide to Using Tags and Hashtags Effectively buff.ly/1rTpgTB
96% of consumers find video useful when buying onl…
96% of consumers find video useful when buying online buff.ly/1rToXbD
Facebook’s New Push Into Apps Is Genius Because It…
Facebook’s New Push Into Apps Is Genius Because It Exploits The Secrecy Of Apple And Google buff.ly/1fI6YF9
Get Ready for Swarm: Foursquare to Split Its App i…
Get Ready for Swarm: Foursquare to Split Its App in Two buff.ly/1iWM04I
YouTube’s Will Let Brands Target Top 5 Percent of…
YouTube’s Will Let Brands Target Top 5 Percent of Its Videos with Google Preferred buff.ly/1j086Dy
Irrespective of the screen, consumers seek good content
As consumers transcend seamlessly between laptops/PCs, tablets and mobile phones, marketers are faced with many new opportunities, and challenges. While some of these screens play...
