Google and Facebook Investigating Launching Satell…
Google and Facebook Investigating Launching Satellites buff.ly/1jZJzyI
Author: Copenhagen INK
Publishers, Let’s Talk Programmatic CPMs
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger....
Video Ad Fraud; Broadcasters And Programmatic
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Video Ad Fraud In The Wall Street Journal, Mike Shields and Christopher Stewart cover...
Kakao And Daum To Merge, Creating One Of South Kor…
Kakao And Daum To Merge, Creating One Of South Korea’s Largest Internet Companies buff.ly/1nPCPmg
Viewability: If it is not seen, did it happen?
We all know the philosophical question, ‘If a tree falls in a forest and no one is around to hear it, does it make a...
Facebook launches new mobile ad networkInside Facebook Audience Network
Details of Facebook‘s new mobile advertising network are now starting to come out, and it appears that this could have a major impact for the...
The anatomy of an APAC CEO
Male, approximately 56 years old, and a CEO for the first time in his life — these are some of the insights that emerge from...
Digiday: Facebook goes up against Google in direct…
Digiday: Facebook goes up against Google in direct response pitch deck buff.ly/1oHeY9P
The Programmatic problem: What’s an audience without a show?
John Battelle is executive chairman of sovrn Holdings, a programmatic advertising and publishing platform. He’s the founder of Federated Media. Before the rise of programmatic...
Microsoft’s Surface Pro 3 is designed to destroy t…
Microsoft’s Surface Pro 3 is designed to destroy the laptop buff.ly/1kaXYn5
Out with banner ads, in with performance-targetting ads
Since the advent of the Web, banner ads have been the most common method used by marketers and their companies to target users with their...
Innovation: More punk rock and counterculture needed
‘Innovation’ is not some magical fairy dust that you can sprinkle over the economy to boost it, but is quite destructive and can be dangerous,...
Google Poaches L’Oreal CMO Marc Speichert to Court…
Google Poaches L’Oreal CMO Marc Speichert to Court Brands buff.ly/1gwyTYS
Pinterest Unveils New Tech to Become More Measurab…
Pinterest Unveils New Tech to Become More Measurable buff.ly/1gwyFAL
Verizon Looks to Target Its Mobile Subscribers Wit…
Verizon Looks to Target Its Mobile Subscribers With Ads buff.ly/1gwyB4c
