India becomes number one for WhatsApp http://t.co/…
India becomes number one for WhatsApp buff.ly/RVaUXn
Author: Copenhagen INK
WeChat Opens E-Commerce Platform for Official Acco…
WeChat Opens E-Commerce Platform for Official Accounts buff.ly/1nSsloj
Viewable Impressions: AdMonsters Publisher Viewabi…
Viewable Impressions: AdMonsters Publisher Viewability Litmus Test buff.ly/1mF32mS
Are you buying mobile programmatically?
Programmatic buying is just about beginning to make sense to a certain sector of advertisers such as ecommerce and online travel brands. Given the role...
Six takeaways from Internet Trends Report for marketers
Communication professionals are constantly on the lookout to learn more about the evolution of internet discipline. It is perhaps this curiosity that led me to...
Hipsters down! Gawker, Vice tangle in social street fight
Hipster bible Vice and snark factory Gawker are taking digital potshots at each other, and the media world is picking sides. Earlier today Gawker published a...
Q1 Roundup: Mobile App Inventory Demands To Bypass Mobile Web
Mobile and video ad spend are rising and, while North America is the leader in ad spend, Europe is catching up, according to quarterly reports...
Facebook Seeks Patent for Tech to Let Kids on Its Network (Legally)
Facebook restricts users to those over the age of 13, but anyone who’s talked to a tween lately knows how effective that is. But now...
ExactTarget’s Future After Scott Dorsey: CEO To Step Down
Story updated with comments from Jay MacDonald of Digital Capital Investors Salesforce.com’s ExactTarget Marketing Cloud has lost its fourth C-level exec since the CRM giant acquired...
In A Crowded Video Ad Space, YuMe Turns to Data Science To Tell TV Brand Stories
Following a March launch of its first programmatic platform Video Reach, video ad tech company YuMe showed 40% growth in revenue year-over-year, totaling $37.3 million...
Week in Review: DNA is global tech media too
DNA founder Karamjit Singh ponders the media strategy of Malaysian companies as they reach the global stage, and hopes they realise DNA too is a...
eBay's denial aside, it's still Malaysian user data
eBay has denied that data claiming to be from its database breach being offered online were legitimate accounts, but the fact remains that the leaked data contains...
L’Oreal Targets Ads Based on Hair Color http://t.c…
L’Oreal Targets Ads Based on Hair Color buff.ly/1tseXa3
Why SMS Is The Next Evolution of 1:1 Marketing
The following is an exclusive guest contributed post from Barbara Palmer, Chief Revenue Officer of CallFire, a cloud-based text and voice platform. A recent article...
The Truth About Online Ad Fraud
The FT published an article documenting the levels of online ad fraud present on a recent Mercedes-Benz campaign earlier this week bringing the debate to a more...
The consumer revolution will be digitized http://t…
The consumer revolution will be digitized buff.ly/1nwcyOa
