Week in Review: Badlisham the bridge across that ‘trust chasm’?
DNA founder Karamjit Singh has high expectations of Badlisham Ghazali becoming the very bridge that he sought to build as MDeC CEO for nearly nine...
Author: Copenhagen INK
Japan, India winning work competes for Titanium & Integrated Lions too
The last category, and essentially the most coveted, has already announced the set of entries that will take home the Titanium & Integrated Lions. There...
Spotting the original thinkers
I can feel the week coming to a slow down as we begin Friday at the Palais. I am already saying a few goodbyes to...
The vet and the virgin: Two different takes on Cannes
To say that Cannes has jumped the shark is lazy at best and a cliché at worst. To gauge whether Cannes really is the inspirational, productive collection...
Dynamic Yield Raises $12M Series B; Plots US, European Expansion
Dynamic Yield, a yield optimization platform that has positioned itself as a quasi-ad server for content, has raised $12 million in Series B funding led...
How Mondelēz Exec B. Bonin Bough Is Trying To Win The Data Arms Race
When B. Bonin Bough, the VP of global media and consumer engagement at Mondelēz International, took the stage Tuesday at the Cannes Lions festival, he...
How Is Data Science Changing Your Ad Business? Let Us Count The Ways
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ayusman...
Five Facts for Marketers About Google Tag Manager
Google Tag Manager (GTM) isn’t new, but one would think so, considering how many marketers remain unaware of its features and benefits. That’s backed up...
AOL and UM Plan Ads Triggered By Real Time Events
AOL and UM are developing technology that will serve digital ads across the web as they are triggered by events such as falling gas prices...
Badlisham leaves, having put MDeC on expected trajectory
In his last official interview as MDeC CEO, Badlisham Ghazali talks about building his people to exceed their abilities, as well as Digital Malaysia and...
Autodesk moves to standardise 3D printing with open source Spark
Autodesk caused quite a stir in May when it announced the launch of Spark, an open software platform for 3D printing, as well as a...
IPG Mediabrands CEO Matt Seiler: Automation Trend Will Force New Agency Pay Models
Matt Seiler is remarkably on-message. For the past five years, the CEO of Interpublic Group’s media investment arm, Mediabrands, has banged the drum about the need for...
Should Mobile DSPs and Analytics Mix? 1-800-Flowers Says No
When mobile analytics company Apsalar started telling its demand-side platform (DSP) customers a few months ago that is was exiting the DSP business, some took...
Audio Is The New Frontier Of Programmatic
The announcement of Global’s Digital Audio Exchange (dax) offering inventory from over 30 traditional UK radio stations and streaming services, is just the latest in...
Twitter Snaps Up SnappyTV In Bid For (More) Social TV
Twitter has seemingly renewed its commitment to the second screen, revealing plans Thursday to acquire live video clipping and distribution platform SnappyTV. “Our goal is...
Publishers: Grab control of your data
Lauren Pedersen is vice president of global marketing for Cxense When it leaked last month, The New York Times Innovation Report highlighting the paper’s woes...
