Google Acquires Music Streaming Service Songza htt…
Google Acquires Music Streaming Service Songza buff.ly/1o5BebR
Author: Copenhagen INK
IPG Mediabrands uses programmatic to measure social media ROI
Pushing forward its commitment towards programmatic, IPG Mediabrands has set up Performly, a software and services platform that gives marketers the ability to measure social...
Rakuten to acquire minority stake in AirAsia Japan
Tokyo-based Internet services powerhouse Rakuten Inc announced that it has agreed to acquire an 18% stake in AirAsia Japan Co Ltd, the new low-cost carrier...
TM, UEM Sunrise and Iskandar in smart city JV for Nusajaya
Telekom Malaysia Bhd (TM), through its wholly-owned subsidiary Intelsec Sdn Bhd, has signed an agreement with UEM Sunrise Bhd, through its wholly-owned subsidiary UEM Land...
Moving Mobile Users with Messages that Matter
Most consumers today carry at least one mobile device. Marketers have rushed to capitalize on this development. Rightly so. However, casting seed wildly and without...
Facebook runs into uproar over experiment that tes…
Facebook runs into uproar over experiment that tested emotional reactions buff.ly/1ltXHwj
MRC Approves Transaction on Viewable Impressions f…
MRC Approves Transaction on Viewable Impressions for Video Ads buff.ly/1vq5xwC
Facebook Enhances Remarketing Capabilities With Ne…
Facebook Enhances Remarketing Capabilities With New Features buff.ly/1pFKQ2z
Programmatic Buying: An Introduction to this Brave…
Programmatic Buying: An Introduction to this Brave New World buff.ly/1vq4Za2
APAC Programmatic Survey Results Show Skills Gap, But Desire To Learn More
Programmatic advertising strategies devised by the top-tier management of digital marketing outfits are failing to trickle down to the teams that actually execute campaigns in...
IAB: 28% of UK display advertising traded programm…
IAB: 28% of UK display advertising traded programmatically – Advertising buff.ly/1o1bSMe
Twitter ‘Buy Now’ Button Appears for First Time h…
Twitter ‘Buy Now’ Button Appears for First Time buff.ly/1nY7M6u
Let’s Not Lose Sight Of The Real Power Of Programmatic
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger...
Cookies and Tracking: Are We Part Of The Problem Or The Solution?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
MRC Video Viewability; Twitter Acquires TapCommerce
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Defining Viewability On Monday, the Media Rating Council adopted its new video viewability metric,...
Ad Age Reader Survey on Twitter, Facebook and Yout…
Ad Age Reader Survey on Twitter, Facebook and Youtube buff.ly/1sSUEYl
