Salesforce Integrates More Of ExactTarget, But Paid Media Still A Hobby
Memo to marketing industry observers waiting for ad tech to merge with marketing tech: It’s probably safe to go make popcorn, as this could take...
Author: Copenhagen INK
Programmatic Consultancies Help Publishers Play Catch-Up
Just because there’s a push to adapt programmatic strategies doesn’t mean everyone is equipped to handle them. Publishers, in particular, have lagged behind advertisers in...
Expanding APAC footprint MediaMath sets up Australia operations
MediaMath, the creator of the TerminalOne Marketing Operating System for digital marketers, is opening a new office in Sydney, Australia. In addition, a number of...
ABC And 4C Partner To Connect Social Enthusiasm And Ad Sponsorships
The root of the network business is drawing a large audience to attract advertisers. As digital video and device fragmentation have disrupted the value proposition...
Unilever Launches ‘Internet of Things’ Partner Sea…
Unilever Launches ‘Internet of Things’ Partner Search buff.ly/1zuuhI3
Why Aren’t More Brands Taking Design In-House Along With Programmatic?
Chip Meyers, ReactX CEO, asks why brands that are willing to take their media-buying in-house are not doing likewise with their creative? For many major brands,...
Adform Scales to Meet Real-Time Demand While Cutti…
Adform Scales to Meet Real-Time Demand While Cutting Server Requirements in Half buff.ly/1n2noVw
Facebook, GroupM sign major ad deal in India
Facebook has signed its first agency deal in India with GroupM. The agreement marks a significant development for social media marketing in the country. Even...
Bing Ads Is Getting A Slick New Look That Will Fee…
Bing Ads Is Getting A Slick New Look That Will Feel Familiar buff.ly/1o0BviV
Clash of the Titans: Tencent, Alibaba, and the Bat…
Clash of the Titans: Tencent, Alibaba, and the Battle for Digital Dominance in China buff.ly/1ppjNVP
AOL, Havas form global partnership to push automation
AOL Platforms, a division of AOL, and Affiperf, Havas’ global trading desk for programmatic buying have formed a strategic partnership to deliver simplicity, efficiency and...
Samsung crafts interactive mktg push for new product launch in China
After the launch of Galaxy S4 Zoom, Samsung has launched Samsung Galaxy K Zoom that aims to cater to consumers’ increasing demand for quality photos...
CTOs not the be-all and end-all for startups
Malaysian Chok Leang Ooi, together with his Vietnamese cofounder Trung Ngo, has a software development house that focuses on building products for startups, which always...
The changing value of data
In this article, Mark Bentkower of CommVault Systems develops the idea that knowing the value of data that is being gathered before storing it can...
Facebook Lets Developers Target Ads to Specific Sm…
Facebook Lets Developers Target Ads to Specific Smartphones buff.ly/X6VDpU
Google Maps Challenges Foursquare with New Explore…
Google Maps Challenges Foursquare with New Explore Feature buff.ly/1mWMRQc
