Consumers Need The Inside Track On Privacy
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lisa...
Author: Copenhagen INK
P&F Drops Underperforming Brands; Targeting Krill Oil
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. P&G Targeting On Friday, P&G said it’s letting go of more than half of...
Pinterest Adds to Its Functionality With Icebergs…
Pinterest Adds to Its Functionality With Icebergs Acquisition buff.ly/1pQoaH3
AAMI shows ‘easier ways to save’ in unusual campaign
Insurance company AAMI has embarked on a new campaign to show there are easier ways to save. Ogilvy Melbourne, part of STW Group, is the...
What FB’s Buy Now means to ecommerce & marketers
Facebook plans to introduce a Buy Now button to its brand pages and news feeds. The news follows Twitter’s acquisition of CardSpring, an ecommerce platform...
Men’s Sporting Vertical Scout Media Taps Big Digital Talent With An Eye On Programmatic
Scout Media is pulling together an A-team of digital talent in the wake of founder James Heckman’s repurchase of the business from Fox/News Corp. The...
Fraud-day With Videology: “In Video, Clicks Are An Indicator Of Fraud”
This is the first in a series of interviews with vendors combating the problem of ad fraud. Other companies participating in this series include White...
LinkedIn’s Powered-Up Media Platform Spells End To Bizo’s Standalone Data Business
LinkedIn CEO Jeff Weiner confirmed the social network wants to enable customers to prospect and nurture leads well beyond its own walled garden during the...
Week in Review: Lots of funding activity in SEA
A number of funding stories got DNA founder Karamjit Singh’s attention this week, and he also sees some similarities in how Andrew Wong and Chok...
Catcha.com’s Nic Lim to get his IPO … 14 years later
One-time dotcom darling Nic Lim has waited 14 years to list and will finally get his day in mid-August on the Australian Stock Exchange. Via...
YouTube Effort Boosts Awareness, But What About Ad Sales?
Four months ago YouTube launched a marketing blitz to make audiences and advertisers more aware of its homegrown talent. So how has the campaign worked...
Branded Content by BuzzFeed Giving Brands an Awful Lot of Bang for their Buck
Have you see BuzzFeed’s “Dear Kitten”? You probably have, since this specific bit of brilliant branded content that they created has nearly 15 million views...
Why Facebook’s “Buy Now” Button is Destined to Fail
Last week, Facebook announced it’s testing a new advertising unit in its Marketplace that will feature a “buy now” button in the ad. It’s no...
Remember When Every Brand’s Video Strategy Was to…
Remember When Every Brand’s Video Strategy Was to Go Viral? buff.ly/1zB1DF5
Facebook starts building ad links to Instagram htt…
Facebook starts building ad links to Instagram buff.ly/1xHHdra
Brand messaging in real time: Reaching the always-…
Brand messaging in real time: Reaching the always-on customer buff.ly/1oc0j7x
