ATS London 2014 Agenda Now Published – Where The Industry Is Going
This year will see the fifth ATS London, ExchangeWire’s flagship conference, take place. Due to increased demand, ATS London has moved to a bigger venue...
Author: Copenhagen INK
Twitter Facts and Statistics You Need to Know in 2…
Twitter Facts and Statistics You Need to Know in 2014 buff.ly/XFxhnm
Taxi Trails by Taxi Stockholm – smart use of data…
Taxi Trails by Taxi Stockholm – smart use of data visualization to build a real time tourist guide buff.ly/1nuBijv
Big city cars. Big nonsense? – For the launch of a…
Big city cars. Big nonsense? – For the launch of a new model, Smart created the biggest city car ever buff.ly/XG5lzC
Google’s YouTube Buys Mobile Video Startup Directr…
Google’s YouTube Buys Mobile Video Startup Directr buff.ly/1siwfXD
AOL Is Reaping The Rewards Of Programmatic
“Programmatic ads grew at over 100% year-over-year, and we’re growing faster than the programmatic field overall,” AOL CEO Tim Armstrong told investors looking over the...
OpenX Plays A Game Of Inches For SSP Supremacy
Supply-side platforms (SSPs) such as OpenX, Rubicon Project and PubMatic are under heavy pressure to increase value for publishers who pay a premium to use...
Mo’ Campaign Complexity, Mo’ Problems: Nexage Rolls Out Premium Monetization Solution For App Developers
App developers are on an increasingly complex journey to understand what the heck users are doing — and, ultimately, figure out how to get them...
Millennial: Mobile Advertising in Travel Sector Increases 400%
The latest version of Millennial Media’s, Scorecard for Mobile Advertising Reach and Targeting report (S.M.A.R.T.), shows just how fast mobile advertising is growing in certain...
Top 5 Programmatic Trends
The IAB Europe recently published a white paper exploring pan-European programmatic trading trends in a bid to harmonise understanding in the ad tech space as well as...
Buying ads made easy
Amazon has built a self-serve tool to allow advertisers to purchase ads directly from the company in real time. The self-serve tool is for ads...
Enterprise mobile developers stuck in old mindset: Analyst
Businesses globally are still struggling with building user-friendly, enterprise-grade mobile apps as their mindset is still stuck in a desktop-based world. Many also lack the...
Being in debt is par for the course
DNA founder Karamjit Singh thinks being in debt as a startup is not unusual and feels players in the ecosystem should be more supportive and...
The ‘rich’ evolution of mobile advertising
When it comes to user engagement, no other mass media can boast the same level of personalisation and far-reaching potential as mobile devices such as...
Facebook “Retargeting” study: Mobile Ads not only work better, they are cheaper too!
“Retargeting” is a very effective, rapidly growing technique to improve the conversion rate from digital advertising. Only recently have advertisers been able to use the...
P&G will merge or divest more than half of its brands
Procter & Gamble Co. plans to divest, discontinue or merge more than half of its brands globally as it restructures to focus on its top...
