Official Statement: Sedition Act being used against journalists
Arrest of journalist for performing her duties unwarranted Via DNA
Author: Copenhagen INK
Stellar first-half performance by Nasdaq-bound MOL Global
Dotcom pioneer MOL Global Inc, which is expected to list on the Nasdaq Global Market the first week of October, registered a solid first-half performance,...
UM Set to Double its Facebook Spending in Two-Year…
UM Set to Double its Facebook Spending in Two-Year Deal buff.ly/1urS5tY
Study: In social advertising, YouTube converts mor…
Study: In social advertising, YouTube converts more customers than anyone else buff.ly/WD733Z
How organisations measure & optimise their Mar…
How organisations measure & optimise their Marketing and Sales activities youtu.be/SPnXkwhWRYM
Programmatic Advertising What is it and Where is it going?
A key takeaway from the Cannes Lions advertising conference earlier this year was the emergence of programmatic as no longer a dirty word within the...
The Empire Strikes Back: Assessing Big TV’s Move Into Ad Tech
Ahead of moderating a panel on ‘Programmatic Video – Entering The Era of Brand Response’, Vincent Flood, Video Ad News, editor, sets the scene on major broadcasters’...
Unilever, Mindshare lead SMARTIES APAC 2014 Awards
The Mobile Marketing Association has awarded the region’s best mobile marketing at the SMARTIES APAC 2014. Winners were declared in 21 categories, including two new...
China’s Popular Online Video Sites Face New Regulations
China has ordered video-streaming sites to get state approval to run foreign TV shows and films as authorities in the world’s largestiInternet market tighten online...
Fraud-day With White Ops: Cut Off The Money, Cut Off The Fraud
This is the sixth in a series of interviews with vendors combating the problem of ad fraud. Other companies participating in this series include Moat,...
Ditch Digital? One Banker Bets His Bottom Dollar on Old-Fashioned Idea
There’s an interesting commentary by Kevin Tynan recently published on the American Banker website. In his essay, “Banks Have a Case of Digital Marketing Myopia,”...
Catalina Acquires Cellfire To Tie Mobile Offers To In-Store Sales
Catalina, a purveyor of consumer purchase insights for CPGs, has acquired digital coupon company and “instant savings” application Cellfire for an undisclosed sum. Cellfire bridges...
TubeMogul Gets The Nielsen Mobile OCR Stamp Of Approval
Who cares where a video runs? As long as an advertiser can accurately measure that video’s reach, the question itself becomes somewhat moot. And now...
6 semi-bold predictions for the iWatch
Ben Kunz is vp of strategic planning at Mediassociates, a media planning agency. It’s September once again, and so we eagerly wait for Apple CEO...
