YouTube to Invest in Web Videos Again to Spur Grow…
YouTube to Invest in Web Videos Again to Spur Growth buff.ly/1mzrjjh
Author: Copenhagen INK
Down With Excel! The Globe and Mail Streamlines Yield Management
Canadian newspaper The Globe and Mail can forecast revenue and optimize yield across its direct-sold and programmatic inventory, using a partnership between yield management firm...
British Sky Media Brings Custom Audience-Like Targeting To TV
When will buying a linear TV ad be as simple as executing a Facebook ad buy? British Sky Media, the ad sales arm of one...
Facebook Rolls Out Facebook Media, Service Manages…
Facebook Rolls Out Facebook Media, Service Manages Communication Strategies buff.ly/ZBcQJl
AppNexus, WPP Ink Landmark Deal
AppNexus and Xaxis have announced a two-part deal that will see the ad tech firm acquire Open AdStream for an as yet publicly undisclosed fee,...
Microsoft Upgrades RTB Exchange, Adds Mobile, Wind…
Microsoft Upgrades RTB Exchange, Adds Mobile, Windows 8 Inventory buff.ly/XVsRZl
Twitter refines its targeted ads in a new update h…
Twitter refines its targeted ads in a new update buff.ly/XKnQ5m
Bing Ads Launches Campaign Planner Packed With Com…
Bing Ads Launches Campaign Planner Packed With Competitive Data, Keyword Insights buff.ly/1tLpLU8
VML China gears up to acquire social media agency Teein
Soon after the announcement of its Mongolia operations, Y&R is gearing up to acquire Teein, one of China’s established social media agencies through its marketing...
TV Rank: Google Gets Patent On Using What You’re W…
TV Rank: Google Gets Patent On Using What You’re Watching To Influence Search Results buff.ly/1uUlCwo
Google launches $105 Android One; eyes low-price s…
Google launches $105 Android One; eyes low-price smartphone boom buff.ly/1qZ3brm
Facebook Relaunches Atlas With Agency Sign-On http…
Facebook Relaunches Atlas With Agency Sign-On buff.ly/Z89jC8
LinkedIn takes steps toward an ad network http://t…
LinkedIn takes steps toward an ad network buff.ly/1rcgi61
Yahoo Stock Gets Crushed As Alibaba IPOs — Core Bu…
Yahoo Stock Gets Crushed As Alibaba IPOs — Core Business Now Valued At Less Than Zero buff.ly/1mnZIl7
IPG Mediabrands sets up DMP offering Sixth Sense for Asia
In continuation with its focus on augmenting its data offer, IPG Mediabrands Asia has set up its Data Management Platform (DMP), Sixth Sense. Sixth Sense...
Student convinced family trip around Asia – despi…
Student convinced family trip around Asia – despite never leaving bedroom express.co.uk/news/world/509…
