Diet Coke’s New Campaign Taps Social Media to Ampl…
Diet Coke’s New Campaign Taps Social Media to Amplify Its Message – reminds me of the Heiniken TVCs… buff.ly/1psZ9RD
Author: Copenhagen INK
Plugging The Facebook Leak; AOL Canada Automates Inventory
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pubs Plug Facebook Leaks Publishers and retailers are quietly rejecting the Facebook code that...
Coca-Cola revives Surge soda thanks to Facebook mo…
Coca-Cola revives Surge soda thanks to Facebook movement buff.ly/1upZBrz
Smartphones first: 69% Aussies check their smartphone upon waking up
Aiming to discover which devices are used to access the web, and the differences in how they are used, digital market research and technology company,...
Ogilvy Australia acquires digital agency Bullseye
Ogilvy Australia is bolstering its digital capability, acquiring one of the region’s integrated digital marketing and technology services agencies, Bullseye. The deal sees Ogilvy acquire...
Connected TV Players Turn On The Programmatic Pipes
Linear TV may not exactly “lean in” to programmatic (yet), but the connected device constituency is proving programmatic TV is more than just futurespeak. In...
The Force Is With Mobile as ‘Star Wars Rebels’ TV Series Has Digital Debut
A long time ago, in a galaxy dominated by network TV, people gathered to watch a new show on a fixed day and time. The...
Should Publishers Choose Mobile Apps Or Mobile Web?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Columnist: Watch Out, Email Studebakers – Consolidation is Coming
Everyone can name the email service providers that get the lion’s share of media glare — firms like Google, AOL, Yahoo. But according to Dave...
Equity crowdfunding and the need to play it cool
Usually excitable DNA founder Karamjit Singh thinks playing it cool with the expectations over equity crowdfunding should be the way to go. Via DNA
Cybercrime: Malaysia not lagging but needs to level up
Malaysia drafts legislation based on the Budapest Convention, a ‘gold standard’ Via DNA
‘We Believe Strongly That The Agency Is The Right Place For Programmatic Technology’
Earlier this week AppNexus and Xaxis announced a two-part deal that will see the ad tech firm acquire Open AdStream for an as yet publicly undisclosed...
WPP Group Supplies AppNexus With Open AdStream And…
WPP Group Supplies AppNexus With Open AdStream And A $25M Check buff.ly/1prKAhn
Australia leads Spikes Digital shortlist; Japan, New Zealand follow
As Spikes Asia 2014 releases the first set of shortlists, Australia’s stellar performance was marked by 22 shortlisted entries out of a total of 77...
Resist the usual or disappear: Y&R’s Sandy Thompson
To engage and to entertain: if there was one motto communication professionals could go by, it would perhaps be this. Sandy Thompson, Global Head of...
Content and Analytics: A Strategic Combination htt…
Content and Analytics: A Strategic Combination buff.ly/Y48Uzr
