Alibaba invests $50M in Peel, an app for TV junkie…
Alibaba invests $50M in Peel, an app for TV junkies buff.ly/1s8cyTJ
Author: Copenhagen INK
Google rolls out custom affinity audiences ad tool…
Google rolls out custom affinity audiences ad tool for targeting very specific groups of people buff.ly/1tn3q1a
Google, Paramount team up to create ‘Interstellar…
Google, Paramount team up to create ‘Interstellar Space Hub’ buff.ly/ZmJ2iF
Heineken Launches Desperados With Mobile http://t….
Heineken Launches Desperados With Mobile buff.ly/1w27gM6
How TV Networks Can Promote Shows on YouTube http:…
How TV Networks Can Promote Shows on YouTube buff.ly/1CbraEe
Missed call ad unit: Hit or a miss?
In markets such as India, the ‘missed call’ tactic in mobile marketing initiatives is not uncommon. Popularly seen on platforms such as Facebook that have...
BBDO, Kult SG form content collaboration for GE
General Electric (GE) is looking to extend the reach of its messaging beyond industry leaders and tech enthusiasts that make up its traditional B2B consumer...
Visible Measures Inks SSP Deals To Drive Programmatic Native
Visible Measures has forged a number of supply-side integrations with AdsNative, TripleLift and DistroScale, adding “thousands” of publisher supply sources as a result of the deal, revealed Friday....
What brands think about when they think about Snapchat ads
Ephemeral messaging app Snapchat is getting ads. Snapchat co-founder and CEO Evan Spiegel told Katie Couric during a live interview at the Vanity Fair New...
Fraud-day With Moat: Finding Fraud Without Calling It Fraud
This is the 11th in a series of interviews with vendors combating the problem of ad fraud. Other companies participating in this series include Sizmek. Read...
Apple Watch Makes Its Fashion Magazine Debut — In China
The Apple Watch will makes its media debut in November, gracing the cover of Vogue China. Liu Wen, a 26-year old supermodel, will sport the...
Budget 2015: Research incentives, goodies for startups (Update 3)
Malaysian Prime Minister Najib Razak tabled his Budget 2015 proposal in Parliament today (Oct 10), where he announced human capital development and entrepreneurship as one...
Week in Review: Picking yourself up from a stumble, and MOL
Malaysian eyes will be on the Budget 2015 proposal being tabled on Oct 10, while a few will be wondering about MOL Global’s disappointing debut...
Infographic Shows the ‘Good and Bad’ of Social Media Marketing
Just because everyone, it seems, is using social media marketing for their business doesn’t mean that everyone is using it effectively. “Despite the growth of...
Google Dream of a Connected World Without Apps htt…
Google Dream of a Connected World Without Apps buff.ly/1sjZ0qP
Taking Stock With Teens – New research: Fall 2014…
Taking Stock With Teens – New research: Fall 2014 buff.ly/1EATTX5
