Wills Lifestyle in India rocks the ramp with selfie booth
India based Wills Lifestyle and Madison Media have designed a 360 degree selfie booth—“Wills Rock the Ramp” to integrate social and on-ground engagement at the...
Author: Copenhagen INK
Week in Review: It just might be ‘Startup Malaysia Year’
There is still hope that 2014 can be ‘Startup Malaysia Year’ and DNA founder Karamjit Singh shares his reasons why. Via DNA
It’s Official: Snapchat Says That Ads Are Coming
Snapchat, the ephemeral messaging app, is officially taking the advertising plunge. In a blog post on Friday, the Los Angeles-based company said it was introducing...
Ad tech accelerator targets agency execs as investors
Venture capitalists have poured billions into the ad tech space, but U.K. ad tech startup accelerator Collider is aiming at a somewhat narrower niche: wealthy ad execs....
The Folly Of The Click-Through Rate And Simple Math
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Fraud-day With Sizmek: Fraud Has A Bit Of A Nomenclature Problem
This is the 12th and final installment in a series of interviews with vendors combating the problem of ad fraud. Read previous interviews with comScore,...
UGG Australia Reaches Its Audience, One YouTube Sensation At A Time
When your target audience is tween girls aged nine to 13, there are not only data and targeting considerations to keep in mind but also...
Nike’s Secret To Success On YouTube: It’s Not The…
Nike’s Secret To Success On YouTube: It’s Not The Viral Video buff.ly/1CtL7pW
Twitter Now Lets You Listen to Audio in App While…
Twitter Now Lets You Listen to Audio in App While Browsing Your Timeline buff.ly/1wcF8UH
First HBO, Then CBS: The Cable Bundle Is Slowly Co…
First HBO, Then CBS: The Cable Bundle Is Slowly Coming Apart buff.ly/1zejCog
CHANEL N°5: The One That I Want – Super long form…
CHANEL N°5: The One That I Want – Super long form content! buff.ly/1waVnUb
GroupM Thailand launches ‘Digital Playbook 2014-15…
GroupM Thailand launches ‘Digital Playbook 2014-15’ buff.ly/1DeFrTb
God Only Knows – Launch BBC Music http://t.co/PJDz…
God Only Knows – Launch BBC Music buff.ly/1rdL8s3
Google Q3: Earnings, Revenues Miss, Paid Clicks Up…
Google Q3: Earnings, Revenues Miss, Paid Clicks Up, CPCs Down 2 Pct. buff.ly/1vktKrv
Digital forms key element in Forevermark’s ‘promise’
Forevermark, the diamond brand from The De Beers Group of Companies has unveiled its global marketing campaign with the objective to inspire people to renew...
Dusit Thani Manila awards digital mandate to Campaigns & Grey
Campaigns & Grey has won the digital mandate for Dusit Thani Manila, covering management of the hotel’s social media platforms. Dusit Thani Manila offers Thai...
