Author: Copenhagen INK
Nestle Japan hiring 1,000 robots to sell espresso…
Nestle Japan hiring 1,000 robots to sell espresso machines buff.ly/1wAVn0g
Content Marketing Is NOT Native Advertising http:/…
Content Marketing Is NOT Native Advertising buff.ly/1ybqOg3
Is this man the most talented creative in America?
Whit Hiler got into advertising in a particularly roundabout way. In 2011, while looking to make some money, he decided to submit an idea to...
Consumers Are Just Not That Into Retargeted Ads ht…
Consumers Are Just Not That Into Retargeted Ads buff.ly/1x82yyu
#sowhoknew: Has your smartphone ruined your sex life?
Spending more time with your Samsung than smooching? Getting less intimacy because you are fiddling with your iPhone? If so, then your smartphone is probably...
WeChat’s ‘ultimate social sensation’ positioning in Bangkok
There are some people who don’t like ridiculously cute animated stickers, or feel the need to search through their entire chat history – and then...
Cannes Lions gets it first ever marketer Jury President
Cannes Lions has announced the appointment of Wendy Clark, President of Sparkling Brands & Strategic Marketing, Coca-Cola North America as Jury President. This will be...
The Economist launches its daily digital edition
The Economist has launched its first daily edition, The Economist Espresso. The daily was developed to serve as a complement to the weekly edition of...
Q3: Millennial Media Chugs Along, Has Programmatic On The Brain
Like last quarter, Millennial Media’s revenue is up – and profits are down. The mobile ad tech platform, which has been vocal about it’s desire...
YuMe Q3: Programmatic Build-Out a ‘Methodical’ Process
You might not say programmatic’s a pipe dream for YuMe, but it’s certainly not a material revenue contributor (yet) to. YuMe, which dabbles in both...
As Platforms Proliferate, Which Ones Are Worth It For Marketers?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
MVNO redONE reaps the benefits of going paperless
Expects paperless initiative to shave 5% off its opex Via DNA
PropertyGuru SmartSelect to ease research stress in Singapore
PropertyGuru has launched SmartSelect, touted as a “first-of-its-kind personalised property research engine” aimed at helping property seekers make their home-hunting experience in Singapore less stressful....
Who Will Dominate The Future Programmatic Landscape?
Vincent Potier, Captify, COO, reflects on how ad tech has helped propel display advertising to become an arguable rival to search advertising, and asks whether programmatic...
The Weekly Digital Marketing Update @ Copenhagen INK (06-11-2014)
Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past week. Enjoy!...
