Twitter CFO Mistakenly Tweets About Deal: ‘I Have a Plan’
Correctly using Twitter has tripped up one of the company’s top executives. Chief Financial Officer Anthony Noto yesterday publicly tweeted about a plan he has...
Author: Copenhagen INK
The Future of Buying ‘TV’ Everywhere – What Does That Mean?
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Joanna O’Connell, Director of Research,...
Publisher-Agency Hybrids Will One Day Take On Facebook and Google
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
How Online Data Will Remake Offline Marketing
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
AdMedia Partners Advises Olson in Its Acquisition by ICF International
M&A firm advises digital marketing solutions provider in its sale to services and tech consultancy NEW YORK – M&A advisory firm AdMedia Partners, Inc. is...
MOL Global postpones Q3 reporting, CFO quits, shares plunge
Nasdaq-listed MOL Global Inc, which had a dismal debut on the stock exchange, announced it would delay reporting its third quarter 2014 financial results and...
HotelQuickly out to disrupt online hotel bookings in Malaysia
After successfully raising a second round, HotelQuickly Ltd, a Hong Kong-based company that helps travellers book hotel rooms in the last minute, is geared for...
Why Mobile Video Advertising is VAST-ly Below Its Potential
Stephen Upstone, LoopMe Media, CEO, discuses potential methods to stimulate the mobile video advertising sector, and calls for a more widespread adoption of technology standards. ...
New opportunities ahead as mobile onliners set to reach 173 mn in India
Following the unprecedented rise in the mobile consumers in India, internet is expected to witness its next wave of consumers through the mobile device, according...
Isobar appoints Sven Huberts as its APAC Regional MD
Isobar has named Sven Huberts as Regional Managing Director, Isobar Asia Pacific. Based in Singapore and reporting to Jean Lin, Global CEO Isobar, Mr Huberts...
Understanding The Value Of Industry Bodies – A Perspective From Asia
Wendy Hogan, ExchangeWire APAC contributing editor, and IAB Singapore, chairperson emeritus, outlines efforts in the region to help advance the digital advertising sector there under...
Yahoo’s acquisition spree adds Cooliris to the mix
After barely a fortnight of bringing programmatic video ad platform Brightroll into its fold, Yahoo has now acquired start up photo app maker Cooliris. Founded...
Remarketing: Crossing the lines between relevance & nuisance
Are you constantly notified with an automated advertisement of a product or a service that you may have checked on earlier? This marketing strategy, termed...
No names please: Hilton’s discrete approach to data-driven marketing
All hotel guests expect a certain level of discretion, but they’ve also grown accustomed to a certain level of personalized service. And that service is...
In the Williamsburg That Vice Helped Build, Sudden Barbs From Bands and Fans
The globe-trotting hipster empire Vice Media helped make Williamsburg, Brooklyn, what it is now, taking offices there long before the neighorhood gentrified into a mecca...
Rubicon CEO On Adding “Guaranteed” To Automation
It’s been a busy week for Rubicon Project. It acquired programmatic direct players iSocket and Shiny Ads on Monday, adding guaranteed capabilities to its platform....
