BMC Software gears up in pursuit of APAC opportunity
With a new “laser-focus” on the Asia Pacific region, BMC Software seeks to beef up its management bench and sports a refreshed solutions portfolio to...
Author: Copenhagen INK
Tech refresh no guarantee of performance improvement: Dynatrace
Enterprises can experience double-digit savings on their IT operational and capital expenditure (opex and capex) if they spend some time understanding the root cause of...
GroupM is The Huffington Post’s strategic ad partner for India launch
The Huffington Post Media Group and India based The Times of India Group have officially launched the India edition of The Huffington Post. GroupMhas come...
India, Indonesia lead APAC ad spend growth, China slows down: MAGNA
MAGNA Global has revisited it ad spend forecast numbers as the year comes to a close and the dynamics of various markets become clearer. While the...
Millennial Media completes Nexage acquisition
Millennial Media has completed its acquisition of mobile supply-side platform (SSP) and programmatic player Nexage. This acquisition creates a complete mobile ad technology stack for...
Hong Kong, Australia affluents most engaged on mobile: AdNear
In JAPAC, affluent travelers in Hong Kong and Australia have emerged to be the most engaged on their mobile devices, according to a study by...
Times of India Investing in Ad Tech Stack to Ensure Continued Growth
Wendy Hogan, ExchangeWire, APAC contributing editor, profiles the digital ambitions of India’s largest media and entertainment group Times of India Group, and how programmatic advertising is playing...
Why big data is really about small insights
In a world of hyper-connected consumers, big data is the foundation of marketing “magic.” Marketers previously gathered this data on consumer behavior through individuals –...
Why Silicon Valley and media don’t mix easily
The publishing industry’s white knight, in the form of billionaire techie, is turning out to be an awkward rescue. It initially was heartening when tech entrepreneurs...
Week in Review: Does Anthony Tan have the chops to win the war?
Having raised around US$325 million (RM1.12 billion) to date, Anthony Tan now has to demonstrate his management and leadership chops after proving he has among...
Reduce Data Announces Launch of Dynamic Cross Platform Ads
Mountain View, CA – Reduce Data (https://www.reducedata.com/) announces the launch of dynamic cross platform ads enabling advertisers to deliver personalized ads seamlessly across multiple platforms...
Spotify Queues Up Local Targeting, Courtesy Of Triton Digital
Spotify is getting into the local ad game, courting brands with a platform that helps advertisers geotarget audiences in the US. The music streaming service...
Answers.com CEO On Building Content, Commerce Credo Out Of Q&As
Answers.com, a knowledge resource site, has evolved from a basic wiki to a publisher and marketing tech provider. “We’ve made a lot of positive changes...
AOL’s Bob Lord: Brands’ In-House Programmatic Teams Driving Growth
AOL should know a thing or two about the forces driving automated ad buying’s wild growth. Over the past year, the company’s programmatic advertising revenue...
UK Mobile Commerce Following U.S. Lead, Expected to Grow to $200 Billion by 2019
The ability to make purchases on-the-go via mobile is booming. In the U.S., for instance, mobile ticketing has grown like wildfire. The Massachusetts Bay Transportation...
GrabTaxi’s US$250mil round: The pressure is on
With Japan’s SoftBank Corp investing US$250 million in taxi-booking app startup GrabTaxi, the Malaysian startup scene is finally getting some recognition, but the pressure is...
