Sean Seah’s long and winding road … upwards
AIM-listed Galasys cofounder Sean Seah talks about his first venture – as a teen, no less – that saw him catching the entrepreneurial bug, and...
Author: Copenhagen INK
YouAppi Launches OneRun™ Mobile Customer Acquisition Solution
Through its proprietary predictive algorithms, which analyze the usage and spending habits of 200+ million mobile customers engaging with 1100 apps and mobile sites, YouAppi...
Baidu Said to Buy Stake in Uber, Helping App Expand in China
Baidu is buying a minority stake in Uber, giving the car-booking company a boost as it expands in China, according to a person familiar with...
Adobe Q4: Record Marketing Cloud Revenues Due To Bookings, Transaction Sizes
Adobe Systems posted strong growth in its fiscal year ($4.15 billion in annual revenue). Adobe Marketing Cloud also did well in terms of revenue, bookings and customer...
Yieldmo: ‘We’re A Content Ad Company. It’s A New Animal’
It’s clear what makes a bad mobile ad – desktop banners scrunched down to smartphone size or disruptive interstitials with tiny, seemingly invisible Xs. That’s...
Publishers Need To Stop Looking For Unicorns
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Eva Smith, vice president...
Asia leads the way as mobile transitions from research to purchase
Mobile’s impact on buying behaviour has been viewed with mixed feedback over the last year. Where 2014 began with conversations around ‘showrooming’, defined as the...
Xiaomi suspends sales in India
Chinese smartphone maker Xiaomi has suspended its handsets’sales in India after the company had been served an injunction by the Delhi High Court for infringing...
More analytics for YouTube videos with AdWords for Video
Google has launched the Video Analytics Page in AdWords for Video to help marketers track their video ad campaigns. The revamp will offer more YouTube...
Singapore yet to tap the mobile mktg space: Mindshare & Yahoo
In Singapore, the digital media spends contribute only USD 209 million of the total media spends of USD 1.6 billion and mobile contributes only USD...
Cookies Crumbling As Top Choice Now That Atlas Tracks Consumers via Facebook
There’s a fascinating interview at eMarketer that underscores something we’re witnessing more and more: cookies are gone as a top tech choice for tracking consumers....
Facebook Outlines Its Video Aspirations
Is a Facebook video impression worth the same as in video-on-demand? This was one of many questions posed to YouTube and Facebook reps during Tuesday’s...
Rebecca Muir to Head New ExchangeWire Research Division
ExchangeWire is launching a new research division of the company, reflecting the growing prominence of programmatic advertising among ‘mainstream marketers’, by helping them better understand...
Newsmax Wrangles Like-Minded Publishers With Its Content Recommendation Network
There’s a reason most publishers turn to partners like Outbrain or Taboola for content recommendation: simplicity. But conservative news publisher Newsmax Media saw the benefits...
Disrupt #26: The highs and lows of 2014
The final DNA-TeAM Disrupt session of the year will be held on Dec 17 at the MaGIC office in Cyberjaya, with the topic of discussion...
Telcos long way from harnessing full potential of analytics: Cisco
Cellular service providers, often seen as early adopters of technology, are nowhere close to harnessing the full potential of analytics, according to Cisco Systems Inc....
