Mark Read succeeds Daniel Morel as Wunderman Global CEO
Wunderman will see a change in leadership as Mark Read, CEO of WPP Digital, will succeed Daniel Morel as the digital agency network’s Global CEO....
Author: Copenhagen INK
Data is an art that is still work in progress
‘Data’ has become quite the buzzword of our marketing ecosystem. In an increasing digital world every action is easy to capture adding to the data...
Quaid Media Aims to Shake Up Mobile User Acquisition by Making TV Advertising Accessible to App Developers
New all-in-one service, Burst TV, makes it affordable for app marketers to harness the brand-building power that’s made TV the dominant advertising medium Berlin, Germany...
Disrupting industries, and Vertex Venture’s double purpose
Singapore-based Vertex Venture Holdings Ltd invests in disruptive technologies and companies in Asia and the US, hoping to make a profit – but also to...
OutSystems rides RAD wave in Asian waters
OutSystems, an enterprise Rapid Application Delivery (RAD) platform provider, believes its high-productivity PaaS for the development and delivery of enterprise web and mobile apps is...
From BBM to WhatsApp, LINE, FB & Beyond: The potential of mobile mktg in Indonesia
Not too long ago, the Mobile Marketing Association (MMA) Asia Pacific, organised its first-ever Mobile Marketing Association Forum (MMAF) in Indonesia. Attended by an overwhelming...
Marketers watch with some skepticism as ICICI enables ‘Twitter-banking’
ICICI Bank Ltd, a private sector bank in India has launch a banking services initiative through social media platform Twitter that enables ICICI Bank customers to transfer...
MINI goes Aussie to celebrate Australia Day
MINI Australia has paid tribute to the great Aussie barbecue, launching the all-new MINI 5-door hatch on Australia Day through a new tactical campaign. “Given...
AdzCentral, Better, Asia Digital Ventures merge to create CtrlShift
Showing another indication of some consolidation in the advertising technology space, AdzCentral, Better and Asia Digital Ventures have merged to created programmatic company CtrlShift. CtrlShift...
Three APAC digital media firms merge to provide ‘holistic’ programmatic services
Three companies in the Asia-Pacific digital marketing space have merged to form a single entity that they say will offer “holistic” programmatic services and drive...
Closing the Loop on Sales with Attribution
Elizabeth Jackson, HookLogic, CMO and EVP corporate strategy, offers opinions on how attribution modelling can be used to combat some of the most challenging trends...
In APAC, Mobile Consumers Are Very Different – From Each Other
APAC is one seriously loaded acronym. “There’s a fallacy that exists among many executives in the US that Asia is one block,” said Chetan Kulkarni,...
Illiquid Media Markets Leave Industry Flying Blind
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
AOL Streamlines; Marissa Mayer On Privacy
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL Reorgs For A Programmatic Future AOL is close to a big restructuring that...
#sowhoknew: Killing creativity – the death of the copywriter?
I once read that being a Copywriter was one of the safest jobs in advertising. Why? Because it can’t be automated. At least that is...
Twitter capitalises on ‘off-site’ tweets
The proposed updates by Twitter show that the social media platform is seeking new ways to find growth. It’s also a potentially positive move for...
