Native Programmatic Growth Challenged By Tech And Standardization Limitations
The phrase “native programmatic” gets thrown around a lot, but for most advertisers and publishers, it’s still not a reality. Native, by definition, defies standards,...
Author: Copenhagen INK
Fill Out the European Programmatic Survey – Get 20% Off ATS London Tickets
We’re only eight months away from the world’s oldest and largest programmatic event, ATS London. This year we will be hosting ATS London again in...
Programmatic, monetisation top priority for app developers in 2015
App developers and publishers are planning to take their apps further: designing for multiple operating systems and devices, making inventory available on programmatic channels, and...
LinkedIn’s Olivier Legrand re-elected as IAB Chair in new leadership council
The Interactive Advertising Bureau (IAB) Southeast Asia (SEA), Singapore Chapter has announced its newly elected Leadership Council. The governing body, consisting of industry practitioners voted...
Havas’ Ed Mapa heads to Digital Arts Network at TBWA\SMP in Manila
TBWA\Santiago Mangada Puno has appointed Ed Mapa, Jr. to head TBWA’s Digital Arts Network (DAN) Manila, the latest office in TBWA’s global digital offering. Jimmy Santiago...
Carat bags healthcare company Allergan’s media mandate
Carat has been awarded the media planning and buying account of Allergan Medical Aesthetics’ in Asia Pacific. Allergan is a player in medical aesthetics and is...
LinkedIn Sells Nearly Half a Bill Dollars in Ads Last Year
LinkedIn’s advertising revenue reached $153 million in the fourth quarter, a 56% increase over the same time the year prior, the company said Thursday. Advertising,...
Google’s Fight Against Bad AdsOver 500 million ads blocked in 2014
With annual advertising revenues approaching US $60 billion, we all know that Google serves a lot of ads each year. But along with this huge...
Polar Expects to Deliver 20 Billion Native Ads in 2015 for Premium Publishers Globally
NEW YORK – Polar (polar.me), maker of the powerful native advertising platform MediaVoice, has experienced staggering global adoption and growth in the past 12 months....
Forget Traditional Media: Online Search Now Most-Trusted, Popular Media Source
In another blow to beleaguered traditional media, a recent poll discovered that online search engines are winning the battle for status as most-trusted media source....
Astro makes strong plunge into e-commerce
Astro’s foray into e-commerce, led by its newly-launched home shopping channel, has Karamjit Singh intrigued as he looks what Astro’s Korean partner brings to the...
Palo Alto Networks seeks to offer definitive endpoint protection
Palo Alto Networks believes that its Traps Advanced Endpoint Protection addresses many of today’s trickiest security pain points, and heralds a paradigm shift from detection...
Storytelling, mobile & future of communication: Carolyn Everson, Dan Neary on FB’s 2015 focus areas
Much like the thought process that ‘digital marketing’ is archaic, there is a movement questioning the relevance of phrases such as ‘social media marketing’ or ‘mobile marketing’....
Treasury Wine Estates appoints JWT as global marketing services provider
Treasury Wine Estates (TWE) has appointed J. Walter Thompson (JWT) Company as its new global marketing services provider. JWT will provide TWE with marketing communications,...
Facebook Uses Beacons To Enable Local Content Delivery
Over the past couple of years, there have been a number of companies who thought that delivering targeted information to mobile users based on their...
Why Twitter’s more popular on Madison Avenue than Wall Street
Dick Costolo has been under attack lately, with activist investors calling for him to be removed as Twitter CEO. But you won’t hear such complaints...
