Why ad viewability is digital media’s top concern
When Forbes Chief Revenue Officer Mark Howard asked a crowd of digital media execs on Monday afternoon whether any of them had transacted an ad buy...
Author: Copenhagen INK
PubMatic CEO: "Media Arbitrage Models Aren’t Profitable"
As publishers respond to requests for private marketplace and automated guaranteed deals, logistical challenges mount. Publishers must bring in an advertiser’s data and package inventory,...
Twitter CFO’s Twitter Hacked
Anthony Noto — the chief financial officer for Twitter, the executive largely responsible for reversing the company’s rocky reception on Wall Street — has had...
More Agencies For Atlas: Facebook Signs Merkle, Plugs Into Mediaocean
Five months after taking the wraps off its revamped ad management product, Facebook is slowly but steadily chalking up new Atlas customers. In the wake...
The Echo Chamber: Programmatic’s Multi-Channel Approach Roadblocked by Walled Gardens?
Programmatic advertising continues to be dominated by desktop retargeting, gaming DR, and soft brand metrics. However, there does seem to be a shift in focus...
Creativity. Liberated.
I remember years ago, the first week I started work, as an account executive in advertising. I was sitting in a training room, attending a...
Facebook Is Not YouTube so Please STOP Comparing T…
Facebook Is Not YouTube so Please STOP Comparing Them buff.ly/1DyHtzg
Google’s new Android ad is ridiculously, bestially…
Google’s new Android ad is ridiculously, bestially cute lnkd.in/bWiBuZj
Focused on customer experience, APAC marketers dial up mobile-first strategies
As companies decisively move to make exceptional customer experience (CX) a point of differentiation for their brand, a study by Econsultancy in partnership with Adobe...
Vincent Digonnet named global Chief Growth & Transformation Officer, Razorfish
Razorfish has promoted Vincent Digonnet, former Executive Chairman APAC, to a new role in Razorfish’s International network, Chief Growth and Transformation Officer. In this new...
Wunderman APAC appoints Amy Slayter to lead regional Microsoft Biz
Wunderman Asia Pacific is set to expand Team Microsoft with the addition of a new regional business director. Marketing veteran Amy Slayter takes up the...
F&B outlets experiment with drones and robots as waiters
Staff crunch can be alleviated with flying robot waiters, says Timbre Group Via DNA
Digi capitalises on data market
Mobile operator Digi.Com Bhd’s efforts to focus on the data business and improve the mobile Internet experience appear to be yielding positive results. Via DNA
Gartner: Internet of Things to Shake Things Up
While the interest and buzz around the Internet of Things (IoT) has grown steadily in recent years, the seemingly endless market promise continues to become...
Google Acquires Odysee, An App For Private Photo/V…
Google Acquires Odysee, An App For Private Photo/Video Backup And Sharing, Team Joins Google+ buff.ly/1M4IliA
