Data Can Reveal Consumers’ Emotional Impact from Ads
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Author: Copenhagen INK
From Social To Paid, Viralnova’s Clickbait Journey
Viralnova has been hated and admired for the path it took to find an audience. It rose to the top of the Facebook news feed...
Ad Tech Mergers & Acquisitions, Plus the Rise of the Single Stack
Twitter’s recent agreement to purchase mobile retargetting company TellApart was just the latest round in the ongoing industry consolidation. In this piece Phil Macauley, Quantcast,...
50 Percent of Fortune 500 Sites Not Ready for Google’s Mobile-Maximizing Moves
It makes sense if the bakery or shoe repair shop down the street isn’t ready for Google’s recent mobile algorithm changes. But businesses in the...
Google Extends €150m Olive Branch; Cuts Inventory Deals with Twitter & Baidu; Adobe buys Tumri
In this week’s ExchangeWire Weekly European Roundup: Google sets up £100m-plus fund for publishers; Inventory deals struck between Google, Twitter, and Baidu; Adobe buys Tumri....
Hindustan Unilever & PHD India walk away with top honour at Mobillion 2015
At a star glitz evening of Mobillion 2015, Hindustan Unilever proudly bagged the award for Marketer of the Year and PHD India was honoured with...
Professionals in Singapore, Indonesia the most vocal at work: LinkedIn
Compared with their peers in Malaysia – where 64% of those surveyed said they are ‘yes employees’ – Singaporean professionals are more vocal but trail...
CloudFX and MDeC join hands to launch MalaysiaOneCloud
CloudFX Group has signed a Memorandum of Understanding (MoU) with Malaysia’s national ICT custodian Multimedia Development Corp (MDeC) to establish the MalaysiaOneCloud platform. Via DNA
Time Inc.’s Digital Video Slate Looks a Lot Like Cable TV
Time Inc. avoided many of the buzzwords du jour in its pitch to advertisers at the company’s NewFront presentation in New York on Thursday. Sure,...
The MMA Touts New Guidelines for Mobile Native Ad Formats
On the precipice of its related webinar scheduled for today (The Rise of Native Mobile Advertising ), the Mobile Marketing Association (MMA) has just launched...
How to Use YouTube Cards to Promote Your Business…
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You Can Now Buy Ads On All of YouTube Through Make…
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WPP Acquires Medialets in the US to Deliver Mobile Campaign ROI Data for Clients
NEW YORK & LONDON – WPP (NASDAQ: WPPGY), announces that it has acquired Medialets Inc. (“Medialets”), creator of technology that helps marketers manage and measure...
Ad of the Day: Coca-Cola Embraces the Fist Bump an…
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Watch a McDonald’s takeout bag undergo an amazing…
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