AOL Buy Heralds Telco Stack War; Transparency Takes Top-Billing
In this week’s ExchangeWire Weekly European Roundup: Verizon buys AOL for $4.4bn in latest round of operator entry to ad tech; UK retargeting company Tapad...
Author: Copenhagen INK
For Publishers, TV Requires A Balancing Act
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Reed Barker, vice president...
Brands speaking the emoji language
Emojis, invented in Japan for sending pictographs between phones, were extremely popular in the nation for a number of years. It gradually spread across the globe...
VML India awarded digital mandate of Wendy’s India
VML India has been awarded the Digital Agency of Record responsibilities by Wendy’s India, after a multi agency pitch. Wendy’s, an American brand of burger...
TubeMogul-Site Tour Deal Integrates Out-Of-Home, Video Ads; Most HK Advertisers Unhappy with Cross-Channel Campaigns
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week’s edition: TubeMogul-Site...
Trending in India: Was the quota of Terracotta enough for #ModiInChina?
Twitter has been abuzz with Indian Prime Minister Narendra Modi’s visit to China and what has caught Indian social media’s attention more than the bilateral ties between...
Millennial-Mobile “How-To” Searches Explode On You…
Millennial-Mobile “How-To” Searches Explode On YouTube buff.ly/1e49A09
It’s Back to School for Mobile Marketing Students
Want to go to school? For free? If you want to learn about mobile marketing, now you can. Swrve, a global powerhouse in mobile marketing...
UK Tops Viewability League
The UK is the leading market when it comes to ad viewability, according to numbers released today from advertising software firm TubeMogul, which has also...
Cadbury owner Mondelez in deal to let people buy p…
Cadbury owner Mondelez in deal to let people buy products via online ads buff.ly/1AYhkWx
Max Greenfield Helps the Hipster Hamburglar Push M…
Max Greenfield Helps the Hipster Hamburglar Push McDonald’s Sirloin Burgers buff.ly/1Ffw3Bt
Are Your Video Ads Making an Impression?; Annual Global Advertising Spend on Mobile Devices is Expected to Reach $105bn by 2019
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and...
Pepsi®, Usher And UrtheCast Partner To Create An E…
Pepsi®, Usher And UrtheCast Partner To Create An Epic Film Adventure buff.ly/1E6OHWZ
Malaysia unveils social enterprise blueprint
Malaysian Prime Minister Najib Razak has launched the Malaysian Social Enterprise Blueprint 2015-2018, a three-year strategic roadmap for developing a social enterprise ecosystem. Via DNA
Singapore startup Alpha7 raises additional US$2.3mil
Singapore-based technology consultancy startup Alpha7 said it has raised an additional S$3.1 million (US$2.3 million) in funding from private investors, without elaborating. Via DNA
Android One Expansion Suggests Global Roll-Out Imm…
Android One Expansion Suggests Global Roll-Out Imminent buff.ly/1A1KybL
