‘All the Big Names Are Now Going Native’
Mike Harty, PowerLinks, COO, and ExchangeWire columnist, breaks down one of the ‘geekier’ insertions in the programmatic industry’s ‘glossary of terms’, and explains in layman’s...
Author: Copenhagen INK
With Android Pay, Google gets mobile payments righ…
With Android Pay, Google gets mobile payments right buff.ly/1Ge1FtC
The global rise of ad blocking in 4 charts
Ad blocking is no passing fad. One of the most pressing problems that publishers don’t like to talk about, ad blocking has gone from a...
Danish Publisher Sees Future In Bringing All Deman…
Danish Publisher Sees Future In Bringing All Demand Together buff.ly/1LUNPuh
Why physical stores are here to stay in SG
About 56 per cent of Singapore’s shoppers claim that they prefer shopping at physical stores rather than online. According to a recent infographic released by...
Here’s what you missed at the first CES Asia
Three days of incredible energy on the packed show floor came to an end as CES Asia promised to return in a bigger and better...
Introducing DNA’s Telco Deep Dive 2015
DNA kicks off its Telco Deep Dive 2015, its second such report, with an introduction by Karamjit Singh on what to expect over the next...
Aiming to spark an advergames renaissance
Advergames may have dipped in visibility as in-game advertising became dominant, but there’s more to the space than being merely a channel for delivering advertisements,...
Week in Review: Of funding, courtship and zombies
The funding floodgates haven’t opened for the Malaysian startup ecosystem and we haven’t seen the ‘silly deals’ we expected, writes DNA executive editor A. Asohan,...
Mobile Advertising Revenue Driven by Increase in Smartphone Display
Mobile digital publisher revenues driven by a 114% growth in smartphone display revenue over the last year London, UK – Deloitte, the business advisory firm...
Would You Pay to Read Entertainment News Online? Time Inc. Sure Hopes So
Since Time Inc. became an indepedent publicly traded company last June, executives at the nation’s large magazine publisher have tried to convince Wall Street investors...
How Mindshare And Nestlé Localize Programmatic Video In China
Nestlé recently kicked off a global initiative to increase programmatic buying, but the market needed a specialized approach. Working with a local DMP and DSP,...
Exclusive: Placecast Rolls Out Mobile Data Management Platform as Stand-Alone Solution
The team at Placecast shared exclusively with MMW today news of its latest initiative. The company has just made available its mobile Data Management Platform...
Inside Criteo, The Golden Child Of Ad Tech
The public market has not been too kind to ad tech companies, but French performance marketing company Criteo has seemingly fared far better (it had five...
Google’s Ad Security Push Spurs Industry To Batten Down Hatches
When Google announced last month its ad networks would move to HTTPS by June 30, it marked another Internet giant adding security features that benefit...
Adblock Plus Victorious Again; Mobile Ad Rates On the Rise, but Desktop Still Alive
In this week’s ExchangeWire Weekly European Roundup: Adblock Plus secures second German court victory in quick succession; Separate studies show mobile ads surge, but desktop...
