Turner Broadcasting: TV Companies Can Have Data Clouds Too
AdExchanger | Time Warner subsidiary Turner Broadcasting revealed during its May upfront a centralized data-management platform to power its ad products. That system is the...
Author: Copenhagen INK
Kochava Attempts To Crack The Cross-Device Attribution Code
AdExchanger | As if cross-device wasn’t complicated enough, there’s another wrinkle to consider – shared apps. That’s one of the problems mobile analytics company Kochava...
Site Redesigns Feed Native Opportunities
AdExchanger | The IAB’s native advertising working group is building out recommendations that specifically address the promulgation of feeds. The group, which developed the OpenRTB...
Mobile Supply-Side Platform PubNative Launches Native Advertising on the Apple Watch
Offers Brands Quick, Easy, and User-Friendly Native Integrations on the Watch OS Platform BERLIN, GERMANY – PubNative, a mobile publisher platform that serves scalable and...
PayPal Backs Down on User Requirement to Agree to SMS Messages
If you’re not a big fan of SMS calls and messages to your cell phone — and are a PayPal user — you’ll like PayPal’s...
Aquafina Ends Sparkling Experiment, Invests in Reg…
Aquafina Ends Sparkling Experiment, Invests in Regular Water buff.ly/1HwhI6T
10 Things Coming Soon for YouTube Creators | Creat…
10 Things Coming Soon for YouTube Creators | Creator Preview, June 2015 buff.ly/1IrBu25
Facebook Tests Charging for Video Ads After Playin…
Facebook Tests Charging for Video Ads After Playing for 10 Seconds buff.ly/1CI3icp
Google Mobile Apps Grab Almost as Much User Time a…
Google Mobile Apps Grab Almost as Much User Time as Facebook’s Apps buff.ly/1CI3ecv
Google Earth gets two new features for its 10th bi…
Google Earth gets two new features for its 10th birthday buff.ly/1C7t13n
McDonald’s all-day breakfast launching in Australi…
McDonald’s all-day breakfast launching in Australia today buff.ly/1eihXVB
New Yorkers to get free Wi-Fi via old phone booths…
New Yorkers to get free Wi-Fi via old phone booths in Google-funded project buff.ly/1C7sT3I
AOL Takes Over Majority of Microsoft’s Ad Business…
AOL Takes Over Majority of Microsoft’s Ad Business, Swaps Google Search For Bing buff.ly/1Kpo9aO
Grey México – SOS SMS (Mexican Red Cross) Cannes G…
Grey México – SOS SMS (Mexican Red Cross) Cannes Grand Prix winner: buff.ly/1CG8HAB
Facebook Changes Up Its Video Ad Pricing After Com…
Facebook Changes Up Its Video Ad Pricing After Complaints From Marketers buff.ly/1LH29Kh
Facebook tests charging brands for video ads
Facebook will be testing a new measurement tool for marketers who buy Facebook video ads. It is introducing cost-per-view bidding (CPV) that will allow the...
