The Festival of Creativity (Powered By Data)
As the advertising industry returns to normality after a week on the Côte d’Azur, Oracle Marketing Cloud’s Zuzanna Gierlinska reflects on the increasing presence of...
Author: Copenhagen INK
KISS Me, Say Mobile Phone Video Watchers: Short and Sweet Works Wonders
When launching video for mobile phones, advertisers should keep the “KISS” formula in mind. Not the “Keep It Simple, Stupid” caution we’ve come to associate...
What does ad:tech ASEAN hold for new-age marketers?
Marketing and advertising experts across the digital arena are ready to be a part of the ad:tech ASEAN conference this year. The two-day event from...
Microsoft, AOL & AppNexus Form Triumvirate; RadiumOne Raises $54m
In this week’s ExchangeWire European Weekly Roundup: Microsoft checks out of the ad business’ RadiumOne in bumper funding round; Survey shows the decline of the...
AdMedia Partners Advises GlynnDevins in Securing a Strategic Private Equity Investment
M&A firm advises marketing and advertising agency in the senior living space in transaction with Falfurrias Capital NEW YORK – M&A advisory firm AdMedia Partners,...
YouTube Debuts 60 FPS Mobile Video http://t.co/8BL…
YouTube Debuts 60 FPS Mobile Video buff.ly/1R8xg56
Gmail Gets Hundreds Of New Themes And Emoji http:/…
Gmail Gets Hundreds Of New Themes And Emoji buff.ly/1IuAJ8I
Why Microsoft Matters
AdExchanger | Microsoft isn’t the advertising behemoth it once aspired to be when it purchased aQuantive for $6 billion in 2007. Since then, Microsoft has...
Barton F. Graf: We can be serious, too
Subscribe: iTunes | RSS It’s been five years since Gerry Graf quit what he calls a “fantastic job” as chief creative officer at Saatchi &...
Comic: Microsoft Leaves The Party
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
Fake Accounts Still Plague Instagram Despite Purge…
Fake Accounts Still Plague Instagram Despite Purge, Study Finds buff.ly/1IPDP2O
5 Simple Office Policies That Make Danish Workers…
5 Simple Office Policies That Make Danish Workers Way More Happy Than Americans buff.ly/1gdQ1DM
Indian agencies and brands lack the hunger to make it large
I came into this year’s Cannes festival mid-week and it has been a fantastic few days. Innumerable awespiring chats, kick-ass work showcases, surprising celeb dropping,...
Sprint, T-Mobile CEOs Wage Feisty Fight On Twitter About Whose Plans Are Worse
Twitter is often touted as a platform that gives a voice to those who may otherwise be unheard. But it also provides a platform for...
The Big Question For Many Microsoft Ad Sellers: How Long Will AOL Jobs Last?
AdExchanger | Microsoft and AOL observers have a lot of questions in the wake of the companies’ landmark search and display ad deal, announced Monday....
Programmatic, Coming to a Street Near You
Programmatic media-buying technologies are taking over the internet at a rapid pace, so much so that traditional offline media is the new frontier for the...
