Using Whole-Funnel Marketing to Generate Better Business
Stephen Taylor, Sojern VP, and managing director, international, asks how adtech can be employed further up the classical marketing funnel. As marketers, we love to...
Author: Copenhagen INK
WPP takes horizontality on ‘ground’ with Shanghai Campus
WPP has literally taken its horizontality proposition ‘on-ground’ in China. In a landmark agreement, the communications services group has signed a deal with Nan Fung Group...
YouTube’s Susan Wojcicki On Star Creators: ‘YouTub…
YouTube’s Susan Wojcicki On Star Creators: ‘YouTube Is Their Home’ buff.ly/1TBz707
APAC Brands Struggling to Measure Mobile ROI
While keen to tap mobile devices to reach their audience, marketers in Asia-Pacific are still struggling to accurately measure the actual returns from their mobile...
Verizon Vice Deal; Nielsen International
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Vice Is A Virtue At least it is for Verizon, which will...
Mondelez’ Bonin Bough: my biggest mistake in worki…
Mondelez’ Bonin Bough: my biggest mistake in working with startups buff.ly/1HFACCa
Google Doodle Honors New Horizons, NASA’s Pluto Pr…
Google Doodle Honors New Horizons, NASA’s Pluto Probe buff.ly/1GkSjWr
Take a spin around Vientiane with new Street View…
Take a spin around Vientiane with new Street View panoramas buff.ly/1I20xIw
Stop overly pushy ads! Learn to retarget in moderation
Modern marketers are suffering from schizophrenia. Dr Jekyll puts the customer on a pedestal and steers well clear of bothering them with advertising, with the...
Our Rapidly Changing World: Mobile & Internet trends 2015
It is getting harder and harder to keep up to date with all developments in the market these days due to the rapid pace of...
Talking Beeswax With CEO Ari Paparo: A Bidder When You Need One
AdExchanger | Ari Paparo is a longtime builder, explainer and sometimes lampooner of ad tech. And now he’s a CEO. The former product executive with...
AnyClip Raises $21 Million To Add A Higher Dosage Of Data To Video Ads
AdExchanger | AnyClip Media, which helps studios like Universal Studios and Warner Brothers distribute video content, has raised $21 million to beef up its product...
How Can Big Food Compete Against Fresher Rivals? h…
How Can Big Food Compete Against Fresher Rivals? buff.ly/1O2C1ap
P&G gets the thumbs up from investors, while C…
P&G gets the thumbs up from investors, while Coty share prices fall buff.ly/1K4ZSpe
Viewability + Fraud = You’re Wasting A Lot Of Mone…
Viewability + Fraud = You’re Wasting A Lot Of Money buff.ly/1K4ZO94
Comcast is launching a new $15 internet TV service…
Comcast is launching a new $15 internet TV service called Stream buff.ly/1K3khhr
