YouTube Ads: What the Shift From TV to Digital Vid…
YouTube Ads: What the Shift From TV to Digital Video Means for Creatives buff.ly/1HW1L4O
Author: Copenhagen INK
Twitter Puts Live Events on a Calendar So Brands Can Buy Real-Time Ads — Ahead of Time
Twitter is borrowing a TV ad sales strategy to make it easier for brands to advertise against the live event-related conversations that the social network...
Forensiq Projects In-App Ad Fraud Will Surpass $1 Billion in 2015
Study Identifies “Mobile Device Hijacking”, A New Ad Fraud Tactic That Threatens The Mobile Ad Ecosystem London, UK – Forensiq, a leading ad fraud detection and...
Sony Mobile Gets Into The Drone Business http://t….
Sony Mobile Gets Into The Drone Business buff.ly/1SEeMoB
YouTube Brings 360-Degree View to TrueView Ads htt…
YouTube Brings 360-Degree View to TrueView Ads buff.ly/1SEeJZR
Google Acquires Mobile App Prototyping Tool Pixate…
Google Acquires Mobile App Prototyping Tool Pixate buff.ly/1SEer5f
Scandal Upends Toshiba’s Lauded Reputation http://…
Scandal Upends Toshiba’s Lauded Reputation buff.ly/1DxU56R
Foreign burger brands Wendy’s, Barcelos & Carl…
Foreign burger brands Wendy’s, Barcelos & Carl’s Jr feast on the market created by McDonald’s buff.ly/1ej7usM
Bing Makes Move Into Native Advertising http://t.c…
Bing Makes Move Into Native Advertising buff.ly/1VzETBe
UK Ad Viewability Falls Below 50%; US Programmatic Spend Reaches Record $10.1bn
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and...
Next Generation Programmatic: Engage, Don’t Enrage
Programmatic display ad spend (desktop and mobile) is a $9 billion market that is expanding at almost 30% a year. Spend is expected to exceed...
Spend on mobile search jumps 69% in APAC http://t…
Spend on mobile search jumps 69% in APAC buff.ly/1HKOEpg
Gawker’s real business problem: It’s too small for the modern media economy
When Gawker pulled a controversial post last week, it focused attention on how the blog’s racy brand of journalism may be at odds with its...
Dr Shashi Tharoor to keynote at Socialathon India 2015
The countdown for the Indian edition of Socialathon India 2015 has begun. This year, over 250 entries are competing for the India leg of the...
Most marketers give failing grades to quality of sales lead delivery
Only 12 per cent of marketers believe their content marketing engines are effective and are strategically programmed to target the right audiences with relevant and...
Mick Fanning’s near miss with a shark: Why everyone won
I assume like most; we all shrieked when an unmistakable, slate-grey, dorsal fin sliced through the water’s surface in J-Bay, South Africa. And when the...
