Mobile Hijack, Why Apps Aren’t Safe From Fraudsters
Ad fraud receives a lot of attention in the trade press and occasionally rears its ugly head in the national press too. The problem is...
Author: Copenhagen INK
Why Marketers Should Care About Millennials and An…
Why Marketers Should Care About Millennials and Anyone Living a Digital Lifestyle http://buff.ly/1SEGCq2
Why Wendy’s went upscale on Instagram
Wendy’s Instagram account has, until last month, been full of quirky, silly images like a heavy-metal devil’s horn sign constructed out of fries or “#BBQAMERICA” spelled out on...
Post-restructuring, Rev Asia aims for No 1 spot in ‘social news’
After making the tough decision to shut down several lines of business, Malaysia’s Rev Asia Holdings Sdn Bhd has embarked on a three-year roadmap that...
The six domains of network security, and fighting IT
Cybersecurity can be broken down into six domains, all of which are necessary to secure todays’ networks, according to Matt Alderman of Tenable Network Security....
This Man Shaved for The First Time In 14 Years — and That’s Enough to Go Viral
Changing up your look can be risky, but when one man took the plunge and shaved his beard for the first time in 14 years,...
Experian Unveils Extensive Data and Technology Enhancements for Experian Marketing Suite
Experian Marketing Services, a recognized leader in cloud-based marketing technology, unveiled a new, more predictive and addressable Experian Marketing Suite for nearly 1,000 marketers at...
ComScore-Google Partnership Emerges From Beta
AdExchanger | ComScore’s partnership with Google, which integrates the former’s Validated Campaign Essentials (vCE) measurement into the latter’s DoubleClick products, has come out of beta. The...
Criteo Continues Growth Streak, Adding 730 Customers And Hefty Revenue Gains
AdExchanger | French performance marketing company Criteo turned in a solid second quarter, growing its revenue ex-TAC by 65% to €110 million (US$120 million), up from €67 million (US$73...
Mobile Ad Data Shows Click-to-Call Commerce Leads to $1 Trillion in Consumer Purchases
It’s official: mobile is now a major driver of the economy, as consumers more and more use smartphones to connect directly with businesses. “Independent data...
Google Isn’t Breaking Up With Social http://t.co/…
Google Isn’t Breaking Up With Social buff.ly/1MIInh0
How UK Publishers Are Surviving The Shift To Programmatic
It is now only six weeks out from ATS London 2015, and we continue to build to the industry’s biggest programmatic event. In this post...
Telecom-Focused Mobile Data Startup Zeotap Calls Up $6 Million In Series A
AdExchanger | Carriers are looking for additional sources of cash (see the AOL/Verizon merger), and zeotap, a Berlin-based platform that helps mobile network operators monetize...
Coke Picks UM As Media Agency in North America ht…
Coke Picks UM As Media Agency in North America buff.ly/1Ujqmbl
