Data Driven Creative – the Killer Combination for Video Ads
Video advertising offers the perfect platform for a marriage of data and creativity, but many advertisers are unaware of the creative opportunities available, argues Justin...
Author: Copenhagen INK
Integral Ad Science Says Fraudulent Ads Cost UK Advertisers £277m; TubeMogul Delivers Strong Revenue Results for Q2
In this week’s ExchangeWire European Weekly Roundup: Integral Ad Science says fraudulent ads cost UK advertisers £277m; TubeMogul delivers strong revenue results for Q2; Facebook...
Inside Google Marketing: Banner Ads Can Be Creativ…
Inside Google Marketing: Banner Ads Can Be Creative and Effective buff.ly/1DOI4j6
Google to spin out game maker Niantic Labs as inde…
Google to spin out game maker Niantic Labs as independent company buff.ly/1DRMdm6
Facebook struggles to sell advertising in India ht…
Facebook struggles to sell advertising in India buff.ly/1fbbHiz
Singapore leads in cross-screen users in Asia
Singapore, Australia, and the Philippines boast the highest percentage of cross-screen users operating three devices. Users with three devices are setting the trend for multi-device...
Banner ads can be creative & effective
Banner ads have been around since 1994, almost as long as the consumer internet. But let’s face it, we’ve been there and done that. So...
Don’t get washed by liquidation preferences
Investors live and breathe term sheets and waterfall tables, and so things that might be simple for them to understand can be downright byzantine for...
Fusionex eyes Philippines, fuelled by 26% jump in revenue
Big data and analytics software company Fusionex International Plc will be widening its footprint in South-East Asia by expanding to the Philippines over the next...
Medialets and Tapad Partner for Comprehensive Cross-Platform Ad Serving and Attribution
New York, NY –Medialets, creator of the only technology that helps marketers manage and measure the complete ROI of mobile ad campaigns, today announced a...
A War For Digital Privacy Is Raging But Gaps In Knowledge Remain
AdExchanger | Technology is advancing so rapidly that industries have little time to update their privacy policies to comply with social norms, regulations and legislation,...
Google Announces It’s All Grown-Up With Alphabet’s…
Google Announces It’s All Grown-Up With Alphabet’s New Logo buff.ly/1IJaVUT
unBOUND London
30 November to 1 December, 2015 London, UK unBound London is the UK’s most exciting innovation festival connecting leaders and growth stage companies from digital...
Get Ready For The New Nexus Phones http://t.co/Lq…
Get Ready For The New Nexus Phones buff.ly/1DLODmL
Why Millennials Just Aren’t That Into McDonald’s h…
Why Millennials Just Aren’t That Into McDonald’s buff.ly/1Wks5iG
The Road To ATS London… Unleashing The Economic Power Of First Party Data
The Road to ATS London is a series of specialist posts on technology, data and the business models emerging in the programmatic eco-system, all to...
