APAC will have more than 1 bn smartphone users by end of 2015
In 2015, China alone will account for one billion mobile phone users in Asia-Pacific, according to a recent eMarketer report produced in conjunction with Starcom...
Author: Copenhagen INK
Native video ads perform better: Study
Purpose-built, native video ads drove significant lift for brands, as the native, in-feed, auto-play videos grew rapidly, according to a joint study by Opera Mediaworks...
InMobi amplifies its data capabilities with Experian partnership
InMobi, mobile advertising platform, has formed a strategic partnership with Experian, one of Australia’s leading sources of consumer insights. Towards the partnership, Experian will exclusively...
4C connects TV & social media to improve multi-screen ads
4C, a data science company that is powering the future of advertising, has launched its first product integration with Teletrax technology. The new solution enhances...
If Data Is A Commodity, The Premium Goes To Creative
AdExchanger | Creatives deserve to be part of the conversation around programmatic media. The fact is, they’re not. “There are no true creatives in this...
AOL to Deepen Its Programmatic Leadership with Agreement to Acquire Millennial Media
ONE by AOL Will be the Largest Open and Mobile-First Programmatic Platform in Market AOL’s Suite of Publisher Offerings Will be Enhanced with a Leading...
Google, Twitter and Publishers Seek Faster Web htt…
Google, Twitter and Publishers Seek Faster Web buff.ly/1KbP6ho
Google celebrates 30th ‘Super Mario Bros.’ anniver…
Google celebrates 30th ‘Super Mario Bros.’ anniversary with tiny Easter egg buff.ly/1KPlcTI
Google Gears Up for Search Shift to Mobile and Ver…
Google Gears Up for Search Shift to Mobile and Vertical buff.ly/1NsDWXG
Brands Need to Move Beyond Blacklists & Whitelists
Brand safety is more important to advertisers than ever before, and damage to brand reputation has been identified as the number one risk for businesses...
Pinterest Targets Search Ad Budgets http://t.co/at…
Pinterest Targets Search Ad Budgets buff.ly/1VYXJBk
Mondelez Raises Targets for Ad Spend and Digital M…
Mondelez Raises Targets for Ad Spend and Digital Media buff.ly/1Op1spj
Discover Pokémon in the Real World with Pokémon GO…
Discover Pokémon in the Real World with Pokémon GO! buff.ly/1iI8ppw
Australia one of the leading mobile app advtg markets globally
The number of mobile app installs shows a 346 per cent increase globally in the second quarter. The advertising spend by mobile app developers worldwide...
The 6 laws of digital transformation, according to SingPost
At the recent Forrester CMO + CIO Conference 2015 in Singapore, SingPost’s Timothy Lee laid down a few laws to guide other companies in their...
