Raja Rajamannar on MasterCard’s journey to ‘priceless’ experiences
The connected consumer matters for MasterCard. After all, any conventional definition of the different kinds of audiences changes, when they become active in an always-on...
Author: Copenhagen INK
What holds marketers back in exploring content mktg?
For many marketing leaders, any conversation of content marketing rides on the thought that it has taken brands 15-20 years to figure out that they...
Piracy is biggest Netflix competitor in Singapore: Lawyer
High piracy rates in Singapore may hamper Netflix’s market entry Via DNA
Dragging corporate secretarial services out of the dark ages
While the rest of the business world is going increasingly digital, corporate secretarial services appear stuck in the medieval ages, according to Otonomos founder and...
The Countdown Begins: Rubicon Survey Shows Holiday Shopping Season Has Already Begun
Hey, don’t kill the messenger. This is just something that retail marketers need to know. It doesn’t take too long after the kids go back...
Marissa Mayer Joins Powerhouse Line-up at 2015 IAB MIXX Conference
Yahoo CEO to Share Her Perspective on the Future of Digital Media & Marketing in Fireside Chat with Jacob Weisberg, Chairman and Editor-In-Chief of The...
Acxiom Links Consumer Data Across Devices and Stores for Kellogg’s and Others
The marketing-data giant Acxiom said today that a new system from its LiveRamp subsidiary will let advertisers continuously track, target and measure the same consumer...
We Want Your Input! Equinix Clean Inventory Ecosystem Survey
ExchangeWire Research has partnered with Equinix to investigate marketers’ and publishers’ perceptions of ad fraud in different markets. The research aims to investigate the perceived...
Why WhatsApp Only Needs 50 Engineers for Its 900M…
Why WhatsApp Only Needs 50 Engineers for Its 900M Users buff.ly/1KrwX0q
Unruly Joins Forces With News Corp http://t.co/gCd…
Unruly Joins Forces With News Corp buff.ly/1gsNyET
Island hop with Street View through the Philippine…
Island hop with Street View through the Philippines buff.ly/1NE3t1T
Google Backs Startup Oscar Health Insurance http:/…
Google Backs Startup Oscar Health Insurance buff.ly/1FhBBOi
Facebook Is Building An Empathy Button, Not “Disli…
Facebook Is Building An Empathy Button, Not “Dislike”. Here’s How It Could Work buff.ly/1Khmgwa
Junk food ads: Mars worst as PepsiCo, Campbell Arn…
Junk food ads: Mars worst as PepsiCo, Campbell Arnott’s repeatedly breach marketing code buff.ly/1KpsVFT
Mondelez plans to concentrate more on healthy snac…
Mondelez plans to concentrate more on healthy snacks buff.ly/1KfumVS
Facebook’s ‘Ludicrous’ Video Ad Metrics Highlight…
Facebook’s ‘Ludicrous’ Video Ad Metrics Highlight Digital’s Lingering Low Standards, Martin Sorrell Says buff.ly/1KhmQtO
