YouTube’s Cristos Goodrow on why views are a ‘bad’ metric
How often does it happen that you want to watch just that one video on YouTube, but the ones in the related videos tab are...
Author: Copenhagen INK
TV must focus on unifying broadcast & unicast biz models
The TV industry must focus on the unification of two distinct content business models – broadcast and unicast – to capture the shifting ad dollar,...
Alexander Lee joins Razorfish China as COO
Razorfish has named Alexander Lee as the Chief Operations Officer of Razorfish China. Mr Lee comes to Razorfish from Yahoo!’s global R&D center, where he...
Xaxis APAC executes first buy through comScore-The Trade Desk platform
Xaxis is the first in Asia Pacific to utilise the comScore-The Trade Desk integration platform to measure digital campaign performance. The integration allows media buyers...
Gmail adds new ‘block’ button to eliminate annoying senders
Gmail is making it easier for users to rid their inboxes of annoying spammers, trolls and newsletters. Today, Google announced that it’s adding a “Block” button that funnels annoying messages from...
H.I.G. Growth Partners Announces a Strategic Growth Investment in Industry-Leading Mobile Programmatic Advertising Platform
BOSTON – H.I.G. Growth Partners (“H.I.G.”), the dedicated growth capital investment affiliate of H.I.G. Capital, a leading global private equity firm with $19 billion of...
Creative Crowdsourcing Site Plays With Mattel Toys
Mattel is working with Tongal, an online community of artists, to create fresh videos featuring classic properties such as American Girl, Barbie, Hot Wheels and...
Header Bidding – Another Nail in the Second-Price Coffin
With the rise in popularity of header bidding as a mechanism for publishers looking to increase yield, AppNexus’ SVP of publisher strategy, Tom Shields, outlines his thoughts...
See Honda’s Sweeping New Stop-Motion ‘Power of Dre…
See Honda’s Sweeping New Stop-Motion ‘Power of Dreams’ Ad buff.ly/1NIsAiG
Huawei’s Honor 7 smartphone goes up for pre-order in Malaysia, on sale Sept 28
Chinese communications giant Huawei Technologies Co Ltd has made its Honor 7 smartphone available for pre-order in at Vmall.my from Sept 22 and will go...
Now may be a better time to buy the Apple Watch
Apple has released a major software update for the Apple Watch, bringing with it the ability for developers to create native apps, as well as...
Disney Invests in Jaunt as Part of $65 Million Rou…
Disney Invests in Jaunt as Part of $65 Million Round That Makes It Highest-Funded VR Startup buff.ly/1L22Y1o
Snickers Swaps Out Its Brand Name for Hunger Sympt…
Snickers Swaps Out Its Brand Name for Hunger Symptoms on Painfully Honest Packaging buff.ly/1L22TKU
About To Launch A WordPress Site? Here’s What You…
About To Launch A WordPress Site? Here’s What You Need To Know About SEO buff.ly/1KpXLNc
