How Moms Use YouTube Videos: New Trends and Insigh…
How Moms Use YouTube Videos: New Trends and Insights buff.ly/1VpJIj6
Author: Copenhagen INK
Programmatic Helps Brands Make the Most of Micro-M…
Programmatic Helps Brands Make the Most of Micro-Moments buff.ly/1Ri11g7
Vogue UK: Readers feel ads are “as important as the content”
Amid all the recent discussion about ad-blocking and worries that advertising based business models may fail, one bit of good news shines through. According to...
Google’s New Family Plan for Music Is a Damn Good…
Google’s New Family Plan for Music Is a Damn Good Deal buff.ly/1N4pFCh
Adblocker Ruling Sets Back German Publishers; No More ‘Safe Harbour’ in Europe
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adblocker court-ruling against publishers in Germany; Potential...
YouTube’s Most Native Ad Yet Puts Shoppable Cards…
YouTube’s Most Native Ad Yet Puts Shoppable Cards Into Organic Videos buff.ly/1j2UVFq
YouTube Beats Facebook in Surfacing Brands’ Older…
YouTube Beats Facebook in Surfacing Brands’ Older Videos, Study Says buff.ly/1j2UP0n
Google self-driving car prototype meets the press…
Google self-driving car prototype meets the press buff.ly/1MJrams
How Dunkin’ Donuts and Airbnb Are Turning Google S…
How Dunkin’ Donuts and Airbnb Are Turning Google Searches Into Experiences in NYC buff.ly/1RfRQNe
Gilt Groupe Gets More Social Insight With Brand Networks’ Enhancements
AdExchanger | Online shopping site Gilt Groupe has social on the mind, searching for ways to grab prospects off Facebook, Twitter, Instagram, Pinterest and even...
For Successful Publishers And Their Ads, Small Will Be The Next Big Thing
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Peter Spande,...
Why Have We Only Mastered Viewability Measurement On Desktop?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Top 100 CPG Brands Mostly Lost Sales and Share in…
Top 100 CPG Brands Mostly Lost Sales and Share in Past Year buff.ly/1FKuoGu
Fighting bot based ad fraud
GroupM will actively sanction any site that is known to intentionally harbour fraudulent bot traffic, and will never knowingly pay fraudulent impressions. However, everyone understands...
China Brands Tap Mobile For Awareness; Integral Ad Science & OMG AU Partnership to Address Ad Safety
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China brands...
Manulife Hong Kong experiments with IoT for engaging customers
Manulife is harnessing the power of digital and wearable technology or internet of things (IoT) with ManulifeMOVE in Hong Kong, empowering customers to proactively manage...
