Coca-Cola Meets Consumers in the Moment on Mobile…
Coca-Cola Meets Consumers in the Moment on Mobile buff.ly/1LnM87L
Author: Copenhagen INK
Nintendo, Google to Invest up to $30 Million in Ni…
Nintendo, Google to Invest up to $30 Million in Niantic, Maker of Mobile Pokémon Game buff.ly/1LcUBwO
Ads served on TV streaming sites perform better: Study
With TV viewing habits evolving as tablets and smartphones become mediums to consume television content, marketers are also going beyond TV and looking at streaming...
Accenture names Marc Carrel-Billiard as MD, Global Tech R&D
Accenture has appointed Marc Carrel-Billiard as managing director of Global Technology Research & Development within Accenture Technology. In this role, Mr Carrel-Billiard will oversee the...
What’s Next: We don’t represent Malaysia, says Media Prima exec
It was a slap in the face for many participants at DNA’s inaugural What’s Next conference when Media Prima Television Networks CEO Ahmad Izham Omar...
Forget Silicon Valley, Asean needs its own ecosystem
South-East Asian entrepreneurs need to work together and drive the way the region does business, urged Dr Mohd Irwan Serigar Abdullah, Secretary-General of the Treasury...
‘Desperate’: What agencies think of PC makers’ new ad campaign
PC makers are scared as hell and they’d like to not have to take it any more. A new alliance from Dell, HP, Intel, Lenovo...
Big Data Discrimination: Is The Industry Responsible?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Oracle Partners With Tapad – Because Probabilistic Vs. Deterministic Data Isn’t An And/Or Sort Of Thing
AdExchanger | Which is better – deterministic data or probabilistic data? It’s a trick question because the answer is, “both.” Even Google – whose first-party...
TiVo Research Hooks Up With NinthDecimal In A Bid To Connect TV Viewing With Offline Sales
AdExchanger | When the head bean counter at Brand X walks into the CMO’s office and wants proof TV spending works, the CMO needs a...
Will Google’s Customer Match Make Hash of Traditional SEM?
Innovation is not always what it’s cracked up to be. Building something first sometimes means little more than clearing a minefield for those coming behind...
Google tells brands to spend 24% of TV ad budgets…
Google tells brands to spend 24% of TV ad budgets on YouTube buff.ly/1Mrqr6X
Twitter names Google exec to executive chairman ro…
Twitter names Google exec to executive chairman role buff.ly/1NdI24Y
If You’re Not Paranoid, You’re Crazy http://t.co/4…
If You’re Not Paranoid, You’re Crazy buff.ly/1LlyO3L
From Teens to Adults, Everyone’s Now Watching Onli…
From Teens to Adults, Everyone’s Now Watching Online Video as Much as TV buff.ly/1k675xw
Pepsi’s smartphone in China: Beginning of a device…
Pepsi’s smartphone in China: Beginning of a device as marketing trend buff.ly/1LlyD8G
