Digital helps us connect with the youth: Videocon’s Shikher Gupta
In a conversation with Digital Market Asia, Shikher Gupta, Head – Digital and Brand Marketing, Videocon, talks about how large technology led media owners and...
Author: Copenhagen INK
Watch What Happens When You Ask Non-Creative Profe…
Watch What Happens When You Ask Non-Creative Professionals to Work for Free lnkd.in/b37zyys
Solving the native advertising conundrum: How to measure success
By StackAdapt It’s the million-dollar marketing question: How do I measure the financial return of my content distribution efforts? There’s industry-wide confusion as to how...
Google Debuts Programmatic Ad Sales for Native, Mobile Video
Publishers can now sell native and mobile video ads programmatically through Google’s DoubleClick, the company said Friday. The ads can be sold through either DoubleClick’s...
The Industry Starts To Rally Around Location Data Accuracy, But It’s A Long Road Ahead
AdExchanger | Accuracy is a spectrum when it comes to location data. And because there’s no systematic way to discern between different types of location...
Black Friday is Better Online: Criteo Data Reveals eCommerce Takes Over the Entire Shopping Period
On Black Friday, 32 percent of eCommerce transactions occurred on a mobile device Bounceback Tuesday sees a major spike in online sales for key retail...
Say Hello to Buy-Buy Buttons: Fewer Than 50 Percent of Retailers Use, But They’re Inevitable
It may be hard to remember the eras before the microwave, but once upon a time cooking (or even warming) took a lot longer. Can...
Data Unleashes Value in Programmatic Video
Video advertising is somewhat a problem child in today’s programmatic world. Agencies struggle to place programmatic video buying in either a programmatic team or a...
Google Adds Programmatic Support For Native Ads
AdExchanger | If someone asked you to rattle off the big buzzwords in media, it’s a pretty good bet mobile, native ads and programmatic would be...
Teradata Cuts Ties With The Marketing Stack
AdExchanger | While many tech companies are entering the marketing cloud business, Teradata is saying sayonara. Although it acquired Dutch data management platform FLXOne in...
Five Lessons From Alibaba’s Record-Crushing $14.3…
Five Lessons From Alibaba’s Record-Crushing $14.3 Billion E-Commerce Sale buff.ly/1QzuvYy
Sizmek Beefs Up Stack With Pointroll Acquisition; RTL Leads Investment Round for VideoAmp
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Sizmek adds DCO solution Pointroll to its...
REI #OptOutside – outdoor retailer REI is closing…
REI #OptOutside – outdoor retailer REI is closing all 143 of it’s stores on Black Friday! buff.ly/1QzthN1
Hold Mondelez As A Long-Term Investment https://t….
Hold Mondelez As A Long-Term Investment buff.ly/1Mpkisw
Facebook faces daily fine in Belgium over privacy…
Facebook faces daily fine in Belgium over privacy buff.ly/1M8oqz8
Week in Review: Digital ‘oomph’ for Indonesian SMEs
Indonesia is giving SMEs more digital tools to succeed, while Malaysia gets a welcome US$233mil investment boost from an MNC long established in the country....
