Traditional TV: The Next Emerging Device
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Author: Copenhagen INK
Twitch Competes On Bandwidth Usage; Groupon’s New CEO Is Optimistic
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. All Fun And Games “Last year the analytics firm Deepfield found that...
Facebook lets Google index info from Android mobil…
Facebook lets Google index info from Android mobile app buff.ly/1QyS9W5
BBDO China, Mercedes-Benz redefine ‘Hero’
To launch Mercedes-Benz’ new SUV, the Mercedes-Benz GLC SUV, BBDO Beijing has developed a campaign redefining ‘hero’ to demonstrate the GLC as an innovative and...
Data pick of the day: Younger audiences discover more brands online
Globally, 31 per cent of internet users say they find new brands or products from ads they’ve seen online, making this the fourth most important...
Week in Review: Keep your foot on the accelerator
After witnessing MaGIC’s Demo Day for MAP, Karamjit Singh worries about entrepreneurs in Malaysia and Singapore expecting too much from their governments. Via DNA
Is the PlayStation VR all that it’s hyped up to be?
Sony’s PlayStation VR is a virtual reality headset that is due to be launched next year. Keith Liu attended the Gamestart 2015 event in Singapore...
Crain Launches City Brands in Nine New Markets
Crain Communications has launched personalized digital business publications in nine new markets across the U.S. Looking to expand nationwide ahead of its 100th anniversary, the...
How three brands are thinking outside the box this holiday season
This is part of a weekly video series that explores trends in the fashion industry. Check in on Fridays for a new topic. Black Friday is...
MoPub Adds Native Video Mediation, But Full Twitter Integration Still To Come
AdExchanger | MoPub is Twitter’s secret weapon – secret because the mobile exchange rarely comes up during Twitter’s quarterly earnings calls. On Friday, MoPub introduced native...
eBay Celebrates Black Friday by Launching New, Christmas-Themed Shopper Segments
London – eBay Advertising today announced the launch of two new, Christmas-themed shopper segments for more advanced on-site targeting in the run-up to Black Friday...
Coming To A Theater Near You: Data-Driven Advertising, Starring National CineMedia And Fandango
AdExchanger | If you’ve been to a movie recently, you’ve likely seen a pre-show advertising program called FirstLook. While you probably don’t think of it...
Mobile Messaging App Use Soars; 2018 Could See Landmark Global Growth
More people than ever are now using mobile messaging apps — in fact, the current figure of 1.4 billion consumers worldwide could reach 2 billion...
Content demand pushes mobile marketers to innovate
As more mobile consumers across Asia Pacific embrace practices like multi-screening and video watching, marketers expect an eventual shift away from display advertising towards innovative...
Google Shopping Gets Its Largest Mobile Redesign Y…
Google Shopping Gets Its Largest Mobile Redesign Yet buff.ly/1MW04dn
Sky Media Partners With Videology; Programmatic Deals Announced by Channel 4 & ITV
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Sky Media works with Videology on programmatic system;...
