Comic: 2016 Decisions
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
Author: Copenhagen INK
Wanna help underprivileged kids? Donate your old smartphone
Malaysian crowdfunding platform for education projects Give.my is urging people to donate their old smartphones to its Virtual Reality Field Trips programme for underprivileged students....
Digital transformation initiatives = greater risks
The ongoing digital transformation initiatives in many organisations may bring many benefits but are also exposing them to greater risks, according to Darktrace. Via DNA
How Luxola increased its revenue by 317%
Luxola, a beauty e-commerce startup newly acquired by LVMH, is an online beauty destination that delivers products to people’s home. Luxola first launched in Singapore...
8 cool ways mobile will get hotter in 2016
Mobile has been the star of the year 2015 and will continue to shine through 2016. In my opinion, these are the key trends that...
OpenX Co-Founder and CRO Jason Fairchild Appointed Co-Chair of IAB Programmatic Council
LOS ANGELES & NEW YORK – OpenX, a leader in creating programmatic advertising marketplaces, announced that the IAB has appointed Jason Fairchild, Co-Founder and CRO...
Oprah’s first Weight Watchers ad is making people cry
The tearjerker of the holiday season stars Oprah Winfrey for Weight Watchers. Marking her first appearance since buying a 10 percent stake in Weight Watchers...
The Washington Post Wants App Readers to Try, Then Buy
In recent months, The Washington Post has proven to be a traffic powerhouse, even overtaking The New York Times in unique visitors for October and...
ABI Research: Security Testing Market Should Grow to $6.9 Billion by 2020
Web and cloud-based software applications are not just critical tools to connect people today, but they’re also a constant security threat. In a recent competitive...
10 Different Ways Publishers Are Tackling Programmatic
AdExchanger | When RTB knocks on a publisher’s doorstep, not everyone answers with the same greeting. While some publishers give it a warm embrace, prioritizing...
Apps for the new year
With a new year just around the corner, Chong Jinn Xiung offers some suggestions on how to get off on a good start. Via DNA
Shifting cultures: CIOs need to lead the charge
Technology can help CIOs break silos and lead the cultural shifts within their organisations, says BMC’s regional VP. Via DNA
The Year In Acquisitions Suggests An Ad Tech Reality Check
AdExchanger | If 2014 was a year of big buys in ad tech, 2015 seemed more muted. While 2014 saw a run on attribution companies...
Asean Mobile Video Marketers Must Stop Repurposing TV Ads
Fuelled by increasing mobile adoption, mobile video ads have grown in prominence across Southeast Asian markets and advertisers in the region are eager to tap...
Data pick of the day: 93% onliners have a social media account
An average of 1.89 hours is spent social networking each day and, globally, a significant 93 per cent of online adults have at least one...
Genesis Media Announces Content Channels Setting a New Standard for the Precision of Video Viewability Targeting
Genesis Media Now Offers Page Level Targeting Data Further Solidifying it as the Most Viewable In-Market Solution; Channels Include Auto, Health, Travel, Lifestyle & More...
