Verizon introduces new scheme that lets brands subsidize your data plan
Verizon Wireless is joining the list of carriers offering its data-hungry customers an ad-supported alternative. Launching in beta today, the company is rolling out a...
Author: Copenhagen INK
RTB Realities Complicate The Future Of Programmatic Direct
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Why Data-Driven Political Marketing Is Easier For Dems
AdExchanger | All presidential campaigns must contend with factors that tilt the playing field to one party or another, such as electoral districts, state demographics...
New Mail-able Virtual Reality Viewer Takes On Mass Content Delivery
VR Card™ takes on mass virtual reality content delivery with a high quality mail-able viewer. The VR Card™ will help businesses distribute fully customized, immersive...
How Four Publishers Are Messaging Ad-Blocking Users
AdExchanger | Publishers thinking about how to deal with the growing rates of ad-blocking users can start by doing something simple: Just ask them to...
“Robert Kyncl, YouTube – Keynote 2016” https://t.c…
“Robert Kyncl, YouTube – Keynote 2016” buff.ly/1RQgNm5
Netflix, the best stock of 2015, gets hit with a d…
Netflix, the best stock of 2015, gets hit with a downgrade buff.ly/1Je4g8Z
WhatsApp is finally making a key move that will ch…
WhatsApp is finally making a key move that will change how we use chat buff.ly/1nuuDgZ
“C Space Storyteller: Rocket Fuel and Glenfiddich”…
“C Space Storyteller: Rocket Fuel and Glenfiddich” buff.ly/1T0a6wW
Second-Party Data: Not Second Rate
Over the last year, first-party data has often taken centre stage in marketing strategy meetings. Second-party data has been somewhat hidden in the shadow of...
How Snapchat Plans to Compete With Facebook for Ad…
How Snapchat Plans to Compete With Facebook for Advertisers’ Dollars buff.ly/1RwUdP4
YouTube now launched in Nepal, Pakistan and Sri La…
YouTube now launched in Nepal, Pakistan and Sri Lanka buff.ly/1ZxAgXM
Markup DSP Model Detrimental to China Ad Market
Evolved out of traditional ad networks, most DSPs in China currently operate on a ‘markup model’ that is proving harmful to both advertisers and publishers....
Apple confirms end of iAd support: but what went w…
Apple confirms end of iAd support: but what went wrong? buff.ly/1RwVy8D
