Is Cookie Targeting Dead? Yes, No … Maybe
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Author: Copenhagen INK
#WheresTheCheese? McDonald’s blasted for selling cheese-less mozzarella sticks
McDonald’s website lists more than 30 ingredients in its mozzarella sticks, but it apparently forgot the most important one: the cheese. Customers are flipping out...
Ace Metrix Announces Top 25 Most-Liked Super Bowl Ads of the Past Five Years
Budweiser and Doritos Dominate List of Last Five Years’ Most-Liked Super Bowl Ads; Automotive Represents the Biggest Category; Ads Improve—and Lengthen—Over Time LOS ANGELES –...
Buffer Has Acquired Social Media Customer Service…
Buffer Has Acquired Social Media Customer Service Tool Respondly! Here’s the Full Story buff.ly/1Sf9PHM
Programmatic in the Nordic Markets: A View From Inside
The programmatic sector has seen strong growth in the Nordic markets over the last three years. As the region is set to mature, guaranteed solutions...
IAB Data Center: Cross-Channel Audience Recognition and Measurement Top Priorities for Marketers
According to a recent Interactive Advertising Bureau’s Data Center of Excellence study, 70 percent of marketers, media buyers, publishers, and digital advertising technology executives surveyed...
Transparency and cost issues drive trading desks i…
Transparency and cost issues drive trading desks in-house buff.ly/1SN8Fmk
Week in Review: Grab-bing a piece of the bigger pie
Looking beyond its business model, funding, new brand and its market traction, at its core, Grab is a digital disruptor, writes Karamjit Singh. Via DNA
GrabTaxi’s ‘hidden’ Tan, and why she came back
We all know Anthony Tan and why he cofounded GrabTaxi, but little is known about his cofounder Tan Hooi Ling, writes Benjamin Cher. Via DNA
Google’s Head of Virtual Reality Won’t Stop Until…
Google’s Head of Virtual Reality Won’t Stop Until Everyone Is Using VR buff.ly/1ZXHtAr
Sky Invests in Programmatic; AppNexus Launches Header Bidding Solution
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Sky and DataXu partner; AppNexus launches PriceCheck;...
Google Capital Leads $75 Million Investment in Pin…
Google Capital Leads $75 Million Investment in Pindrop Security buff.ly/1OTtQPU
Nike’s ‘Better for It’ Women’s Campaign Gets Brand…
Nike’s ‘Better for It’ Women’s Campaign Gets Brand’s First-Ever Scripted YouTube Series buff.ly/1SmXBuD
Why Consumer Intent Is More Powerful Than Demograp…
Why Consumer Intent Is More Powerful Than Demographics buff.ly/1SeVPOd
Facebook’s Ad Volume Has Grown for the First Time…
Facebook’s Ad Volume Has Grown for the First Time in Two Years buff.ly/1nSjS8C
Motorola: A drying brand or evolving titan? https:…
Motorola: A drying brand or evolving titan? buff.ly/1Qu71mp
