Krux Opens The Doors On Link, Its First-Party Data Bazaar
AdExchanger | Krux opened its business-to-business data-sharing marketplace, named Link, on Thursday with the goal of building an open exchange for media and marketer first-party...
Author: Copenhagen INK
Super Bowl 50: The (Fair) Price Of Impact
AdExchanger | “On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Bryan Noguchi,...
LinkedIn Shuts Down Its Ad Network 12 Months After It Opened
Last year LinkedIn followed the example of other tech platforms with lots of user data, like Google and Facebook, and started letting advertisers use that...
Is Google Putting The Kibosh On Samsung Ad Blockers In Play?
AdExchanger | It may not be master over how its software is used, but that isn’t stopping Google from ruling its Play store with an...
Programmatic Ad Platform Admedo Raises $6m with MMC Ventures
MMC leads the Series B round, joining existing investors, including Sussex Place Ventures London: MMC Ventures, the award-winning venture capital fund, has led a Series B...
Marketers Prioritize Email, Focus on Engagement According to New Survey from Selligent and StrongView
A new survey from StrongView, a provider of enterprise email marketing solutions, and its parent company Selligent, a provider of omnichannel marketing solutions, has revealed...
Surge in Marketing Automation Deals Reflects Marketers’ Business Needs
Around three-in-ten ad tech/martech deals in Q4 2015 involved ad platforms, rising significantly from the previous quarter, where such deals only accounted for 7% of...
New EU-US Safe Harbour Agreement; Admedo Secures USD$6m in Funding
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Safe Harbour deal between EU and US;...
Google Is Bringing Free Gigabit Fiber to Public Ho…
Google Is Bringing Free Gigabit Fiber to Public Housing Across the US buff.ly/1SwBsvZ
YouTube Set to Premiere First Original Movies, Pew…
YouTube Set to Premiere First Original Movies, PewDiePie Series buff.ly/1X7kfIv
AI Is Transforming Google Search. The Rest of the…
AI Is Transforming Google Search. The Rest of the Web Is Next buff.ly/1X7k1Rw
Instagram Unveils 60-Second Ads With T-Mobile and…
Instagram Unveils 60-Second Ads With T-Mobile and Warner Bros. buff.ly/1nQTCvE
The unglamorous life of a social media manager in the travel industry
Nicolle White is the social media manager for Peterpans Travel Group. You’ve just been offered the job of your dreams: travel content creator. Images of...
Sandeep Amar takes up Chief Executive’s role at India.com
India.com, (India WebPortal Private Limited) has elevated Sandeep Amar, to be its new Chief Executive Officer. He has spent more than 20 years in the...
Convenience drives rise of mcommerce in Malaysia: Report
People are now increasingly comfortable using mobile devices to shop with nearly three quarters (69 per cent) now browsing or buying on their devices globally...
LinkedIn Kills Off Bizo Product ‘Lead Accelerator,’ Takes $50M Write-Down
AdExchanger | LinkedIn acquired Bizo in July 2014 with grand visions of making a B2B ad platform. Those visions haven’t panned out. During its Q4...
