News publishers are going all-in on Google’s answe…
News publishers are going all-in on Google’s answer to Instant Articles buff.ly/1RoeJig
Author: Copenhagen INK
NHL team’s hashtag gets trolled on Twitter with racist and vulgar slurs
Add the Montreal Canadiens to the long list of brands learning the hard way not to trust the Internet. To celebrate its millionth Twitter follower last...
Q4 Video Ad Industry Report: With Rise in Video Convergence, Marketers Leveraging TV Schedules to Plan Complementing Digital Buys
New York – Videology – a leading software provider for converged TV and video advertising – today released findings that show marketers are leveraging their TV advertising...
Eight interesting US digital marketing stats from the past week
Top frustrations for mobile shoppers We’ve all got our own bugbears when it comes to poor mobile UX, but a recent study by Bizrate Insight...
Report: Smart Mobile Messaging Doubles App Retention
Brands can double mobile user retention rates with smart messaging, according to the latest industry benchmark released by Kahuna. Per the organization’s announcement shared with...
Review: A deeper look into Netflix, as a consumer
Edwin Yapp gives the Netflix service in Malaysia a test drive, and also compares it with rival services. Via DNA
Fenox and Infocom tie up to bring GnB Accelerator to SEA
Silicon Valley’s Fenox VC has entered into a partnership with Japanese IT service provider Infocom Corp to launch an Indonesian-based SEA accelerator programme. Via DNA
Lenovo and Google are about to blow the lid off di…
Lenovo and Google are about to blow the lid off digital indoor mapping buff.ly/1oFJhmt
Martell turns Cognac packaging into Google Cardboard for VR campaign
The Martell House has launched a new limited edition: La French Touch by Martell, created by Etienne de Crécy, pioneer and emblematic figure of the House...
Jetstar Australia appoints J. Walter Thompson as new creative agency
Jetstar has appointed J. Walter Thompson Melbourne to be its Australian creative agency partner, after a competitive pitch process that commenced last October. J. Walter...
Advertising and Columbus’ Egg
Master baker Van Der Meulen asked us to make a TV commercial 20 years ago. Apart from the revised packaging, there wasn’t anything new and...
Maxus Asia Pacific hires Nathan Cook as head of trading
Ajit Varghese, Regional CEO Maxus Asia-Pacific, has appointed Nathan Cook as Maxus Asia Pacific Head of Trading. Mr Cook joins as Simon Porter, the former Maxus...
Maxim Has Already Lost Biglari Holdings $39 Million
Maxim magazine, which was purchased by Biglari Holdings in early 2014, has already lost the holding company an aggregate pre-tax sum of $39 million, according...
Turtle Mail Toy Lets Today’s Kids Experience the T…
Turtle Mail Toy Lets Today’s Kids Experience the Thrill of Snail Mail buff.ly/1VyyV1W
Pollen Can Now Be Turned Into Battery Parts https:…
Pollen Can Now Be Turned Into Battery Parts buff.ly/1oWuYd4
Forget TV: Snapchat And BuzzFeed Should Be Key Partners In Every Political Campaign
AdExchanger | “AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Zohar Dayan, co-founder and...
