Programmatic, Cross-Screen TV Propel Revenue Growth For (Some) Video DSPs
AdExchanger | Public video platforms Tremor Video, TubeMogul and YuMe released Q4 and FY 2015 results over the last week, citing rapid uptick in their...
Author: Copenhagen INK
New York Magazine Building Out Branded Content Studio
New York magazine, fresh off its stellar performance at the National Magazine Awards for editorial excellence, is in the process of building out an in-house...
Marketers Are Gaining Programmatic Street Smarts, ANA/Forrester Survey Shows
AdExchanger | Among the findings of this week’s programmatic survey from Forrester and the Association of National Advertisers is this alarming nugget: Programmatic adoption could...
Dolce & Gabbana tried selling a $2,400 ‘slave’ sandal
Dolce & Gabbana is just now learning that slavery is bad. The realization was triggered by a gladiator-like sandal it was selling online called the “Slave...
ANA Masters Of Media: Are Marketers Missing The Forest For The Trees?
AdExchanger | Marketers love data, but there are still ways it can fail them. Marketers need to push themselves and their agencies to be accountable...
Jun Group Promotes Corey Weiner to President
NEW YORK – Jun Group, the leading mobile video and branded content advertising platform, today announced the promotion of Corey Weiner to president. One of...
Survey Shows Explosion in Usage of Ad Blockers
Retale, a location-based mobile platform, announced this week the results of a commissioned study examining ad blocker adoption on PC and mobile devices. 500 adults...
Google introduces Docs templates ‘designed by expe…
Google introduces Docs templates ‘designed by experts’ buff.ly/1TcK0bl
Why Marketers Need to Be More NASA
As data volumes have increased exponentially in recent years, the ability to sift through and identify the important insights has become an increasingly sought-after skillset....
Google is testing a payments app that works with y…
Google is testing a payments app that works with your phone in your pocket buff.ly/24ELvD4
12 intriguing digital marketing stats from the past week
What a woman. *Wipes away tear* This week we’ve goldfish, the gradual global domination of the internet, yet more ad blocking woes, customer experience, basket...
Pentagon Taps Eric Schmidt to Make Itself More Goo…
Pentagon Taps Eric Schmidt to Make Itself More Google-ish buff.ly/21Lspsq
Glow Merges with ADTZ; Inneractive Snapped Up by RNTS
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: London-based Glow merges with Spanish ADTZ; RNTS...
YouTube Star PewDiePie Can Now Win a Primetime TV…
YouTube Star PewDiePie Can Now Win a Primetime TV Emmy buff.ly/1SmHEpn
LinkedIn CEO Jeff Weiner Is Passing His $14 Millio…
LinkedIn CEO Jeff Weiner Is Passing His $14 Million Stock Grant to Employees buff.ly/1oTuK6p
Messaging Startup Slack Seeks Up to $4 Billion Val…
Messaging Startup Slack Seeks Up to $4 Billion Valuation in Funding Round buff.ly/1QWIIRy
