Ad tech needs to shift towards a managed service model
Digital ad spend in APAC is also expected to reach 48 per cent by 2020. However, marketers are still struggling with digital transparency and effectiveness....
Author: Copenhagen INK
Duracell picks Wunderman Thompson as Global Creative Partner
Duracell has awarded Wunderman Thompson all global creative business, with the exception of the North American region. After a four-month multi agency competitive pitch with...
DoubleVerify expands mobile app brand safety protection
DoubleVerify (“DV”), the independent provider of marketing measurement software and analytics, has launched its expanded mobile app brand safety solution – augmenting quality coverage within...
All attention is not equal: What constitutes a view?
As programmatic buyers move away from a singular focus on chasing cookies toward a broader playbook of monitoring fraud, viewability and engagement, there has been...
Snapchat to focus on Stories and camera at partner summit
At its first Snap Partner Summit this week in Los Angeles, Snapchat is ready to discuss expanding access to its camera and augmented reality features....
Implementation of the App-ads.txt Standard: Q&A with Eric Bozinny, PubMatic
Whilst the ads.txt file, a simple text file used for listing approved ad agencies, has become an increasingly popular way of promoting transparency within programmatic...
Mobile World Congress: When MWC Realised That Not Everything Is About Phones
The 2019 edition of the Mobile Web Congress (MWC) was recently held in Barcelona, gathering the great and the good of tech companies, telephone providers,...
Gobi Partners appoints former Mavcap CEO as managing director for Asean
Jamaludin Bujang helped Mavcap create, manage, and participate in nine funds with a combined size of up to US$8490 million since 2014. Via DNA
Gobi Partners, Fatima Ventures launch US$20mil fund for Pakistani startups
Fund will focus on Seed and Series A investments in technology enabled businesses. Via DNA
Digital Transformation in Emerging Markets: Q&A with Rahul Marwaha, Essence
Whilst there are plentiful opportunities within digital media in emerging markets, brands can often be hesitant to adopt new channels and programmatic advertising. ExchangeWire speaks...
Rajan Anandan quits Google, to join Sequoia
After a stint of eight years at Google, Rajan Anandan, Vice President for Google South East Asia and India, has moved on from the search...
Dispelling the misconceptions of mobile marketing
The advertising market in APAC is booming, with total ad spend in the region expected to grow over 10 per cent to exceed $210 billion...
Initiative Guangzhou names new GM
Initiative, the culturally-driven media agency within IPG Mediabrands, has appointed Caleb Watson to General Manager Initiative Guangzhou. With a media career spanning 25 years industry...
WFA Global Marketer Week 2020 goes to Singapore
WFA has announced that the next Global Marketer Week will take place in Singapore from 31st March to 3rd April 2020, with the support of...
Publicis Considers A Bid For Epsilon As Agencies Seek Ownership Of Data
Agencies need access to unique data sources to bring strategic value to their clients. Publicis said Monday it is in talks to acquire Epsilon from...
Data Lessons From Walmart: What We Can All Learn From Retail
“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Madelyn Mills, director of marketing platforms...
